WACOAL Brings Whimsy Blurry to Surprise Customers at Bangkok Illustration Fair 2026

WACOAL, the market's number one lingerie brand, is preparing to bring its new mascot, Whimsy Blurry, to meet customers in person at Bangkok Illustration Fair 2026 from 22 to 25 October 2026 at centralwOrld PULSE, 7th Floor, centralwOrld shopping centre. This move is part of WACOAL's ongoing collaboration strategy with new-generation creators and designers to bring fresh perspectives to the brand and reach young-generation customers through the WACOAL Styled by Whimsy Blurry collection.

From Product Design to a Real-Life Mascot

Whimsy Blurry is a mischievous, playful cat character paired with a goldfish, which is the highlight of the illustrations in the WACOAL Styled by Whimsy Blurry collection. This time, WACOAL is bringing the character from the products to life as a real-life mascot, allowing customers to experience it more closely than simply seeing it on packaging.

WACOAL plans to take this mascot to appear at various events and venues, giving customers the opportunity to take photos, join activities and share moments on social media. This approach helps create a brand experience where consumers can meet a familiar online character in the real world and extend that engagement back to the online space.

Meet at Bangkok Illustration Fair 2026

Cat lovers and art enthusiasts interested in meeting Whimsy Blurry in person along with the WACOAL Styled by Whimsy Blurry collection can attend the event at the following dates and venue:

Earlier, WACOAL held a press conference to launch the collaboration, featuring Dr Supranee Uiyasathian, Executive Director and Director of Digital Business, together with Yelly Sukrittaya, the artist who designed the artwork, discussing the concept behind the collection. It blends the artist's identity and creativity with WACOAL's product expertise, resulting in a collection with both a story and a distinctive identity.

This news is of interest to art and fashion lovers planning to attend Bangkok Illustration Fair 2026, as well as event organisers looking for ideas to create a brand experience through mascots and collaborations with new-generation creators.