Lausanne launches two new wafer flavours at 29 baht per box at 7-Eleven nationwide
Lausanne joins Chef Chawankorn to launch two new French afternoon tea-inspired wafer flavours in 75 g boxes at 29 baht across all 7-Eleven branches.
URC (Thailand) Co., Ltd., the marketer of wafer snacks under the well-known brand Lausanne, has launched two new flavours in the uncoated wafer segment, namely Lausanne Creme Brulee Strawberry and Lausanne Earl Grey Almond, under the special campaign Lausanne x Chef Kratip. For this recipe development, Chawankorn Wannapisitkul, or Kratip, an actress and French pastry chef, joined in conveying inspiration from the afternoon tea culture in Paris into an easy-to-eat everyday snack. Both flavours are packed in a 75 g box containing 3 inner sachets, available at 29 baht from 5 November 2026 at all 7-Eleven branches nationwide.
Co-creation collaboration and highlights of the two wafer flavours
The Lausanne x Chef Kratip project is a co-creation effort that draws upon the passion and expertise of Chawankorn Wannapisitkul, who graduated in culinary and pastry arts from a world-class institute in France and holds a world-level gold medal from the Philippine Culinary Cup World Food Expo, to jointly develop the products. Expertise in the art of French bakery has been meticulously combined with the crispness of wafer sheets under the concept of inspiration from France to a must-try delicacy. This new product line aims to meet the needs of Gen Z and Young Adults consumers looking for high-quality snacks to create something special in everyday life.
This product launch marks the first time in the uncoated wafer snack market that freeze-dried fruit has been incorporated into the snack. The first flavour is Lausanne Creme Brulee Strawberry, which combines a smooth, fragrant Creme Brulee-flavoured cream filling with high-quality freeze-dried strawberry flakes imported from Germany. The second flavour is Lausanne Earl Grey Almond, which stands out with a fine French-style Earl Grey tea-flavoured cream filling, complemented by the crunchiness of real almond pieces in every bite.
- Lausanne Creme Brulee Strawberry Crispy wafer sheets filled with Creme Brulee-flavoured cream mixed with freeze-dried strawberry flakes imported from Germany.
- Lausanne Earl Grey Almond Crispy wafer sheets filled with aromatic Earl Grey tea-flavoured cream mixed with the crunchy texture of real almonds.
Uncoated wafer market overview and distribution details
Ms Porntip Leelalertwong, Marketing Director of URC (Thailand) Co., Ltd., revealed data from Nielsen for August 2026 showing that the uncoated wafer snack market is currently valued at approximately 1,323 million baht and has slowed slightly by 5%. However, Lausanne continues to hold the number 1 market share in the convenience store, or CVS, channel at 14.9% and has grown against the trend by up to 4%. This success stems from continuous innovation to expand its portfolio into the premium market and cater to the demands of consumers who enjoy trying new things.
| Detail | Information |
|---|---|
| Product names | Lausanne Creme Brulee Strawberry and Lausanne Earl Grey Almond |
| Pack size | 75 g per box (contains 3 inner sachets) |
| Retail price | 29 baht |
| Launch date | 5 November 2026 |
| Distribution location | All 7-Eleven branches nationwide |
| Activity updates channel | Facebook under the name Lausanne |
This news is of particular interest to event organisers and hotel professionals looking for French-inspired snacks within a controllable budget to include in refreshment sets for meetings or afternoon tea receptions. Furthermore, it is suitable for travellers and general consumers who want to carry compact snacks to eat while travelling or relaxing. Priced at just 29 baht per box and conveniently available at all 7-Eleven branches, it offers an easily accessible, good-quality snack option nationwide.