Exotic Food launches 50 Sriracha chilli sauce flavours and new snacks at SIAL Paris 2026

On 2 November 2026, Exotic Food Public Company Limited, or XO, the producer of Flying Goose brand Sriracha chilli sauce, showcased over 50 flavours of Sriracha chilli sauce alongside Sriracha chilli sauce-flavoured potato crisps and peanuts at SIAL Paris 2026 at the Paris Nord Villepinte exhibition centre in France. This market push aims to expand its customer base in Europe and respond to growing global consumer demand for spicy international cuisine. The company aims to build on Thai Sriracha chilli flavours to suit local preferences alongside developing partnerships at an international level.

Mr Jittiporn Jantarach, Chief Executive Officer of Exotic Food Public Company Limited, revealed that Europe is a key market where Flying Goose has continuously expanded its consumer base and distribution network, achieving the number 1 Sriracha chilli sauce sales ranking in Germany. Currently, products under the Exotic Food and Flying Goose brands are sold in 80 countries across more than 30,000 points of sale worldwide. The executive stated that international growth relies on a deep understanding of consumers in each country, while maintaining quality and consistently developing innovation.

Research points to strong global growth in demand for spicy food and novel flavours

This direction aligns with the SIAL Insights 2026 report, which compiles research from Kantar, ProtéinesXTC and Circana. Data from Kantar Food 360 found that 54% of French consumers enjoy food with varied textures or that offers new eating experiences. Meanwhile, the ProtéinesXTC Global Food Innovation Barometer report states that food products highlighting spicy flavours have increased by 22.8% in volume worldwide. At the same time, the popularity of Thai, Italian and Japanese cuisines, along with food lovers' interest in regional ingredients, also creates opportunities for Flying Goose to develop Sriracha chilli sauce as both a condiment and an ingredient in other food categories.

Expanding over 50 Sriracha chilli sauce flavours into snacks and sustainability goals

At SIAL Paris 2026, the company presented over 50 flavours of Sriracha chilli sauce, including Sriracha Mayo, Sriracha Blackout, Sriracha Wasabi, Sriracha Kimchi and ginger flavour, alongside partnering to launch Sriracha chilli sauce-flavoured potato crisps and peanuts to enter the snack market. This platform also helps connect buyers and distributors in Europe to explore market demand and jointly develop products. Alongside this, the company is advancing sustainability after achieving the ISO 14068-1:2023 standard, aiming to reach carbon neutrality by 2040 and net-zero greenhouse gas emissions by 2050.

The information from SIAL Paris 2026 is of interest to hotel professionals and restaurant operators looking for condiments or concepts for developing bold-flavoured dishes to attract international guests. Meanwhile, event organisers and catering teams in the MICE sector can apply the trend for spicy food and new snack formats when designing menus for attendees from Europe. Travellers and general consumers who enjoy trying novel flavours will also have a wider variety of options when purchasing Thai Sriracha chilli sauces and snacks sold abroad.