Big C Ekkamai Offers 399 Baht per Kilo Australian Beef, Meet Jay Chanathip on 31 October
Big C partners with MLA for the GOT BEEF Jad Pai campaign to meet Jay Chanathip at the Ekkamai branch on 31 October, with special Australian beef promotions until year-end.
Big C Supercenter, a retail store under BJC Group, in collaboration with Meat and Livestock Australia, the organisation promoting Australian red meat and livestock, has launched the GOT BEEF Jad Pai campaign highlighting special-price promotions on premium-quality Australian beef and inviting customers to meet beloved Thai footballer Jay Chanathip Songkrasin at the Big C Ekkamai branch on 31 October 2026 from 10.00 to 12.00 hrs. This activity is organised to bring excitement to customers during the Shopee Cup 2026, or ASEAN Club Championship 2026, football tournament, whilst the promotions and premium giveaways will continue until the end of the year.
Golden Minute Promotion and Exclusive Privileges to Meet Jay Chanathip at the Ekkamai Branch
The highlight of the event is the Golden Minute promotion on Picanha beef, reduced from the regular price of 610 baht per kilogram to 399 baht per kilogram for customers purchasing a whole piece. Stock is limited and available only while stocks last.
In addition, Big C is offering an exclusive privilege for the 5 customers with the highest accumulated spending on Australian beef between 9.00 and 11.00 hrs to take an up-close photo with Jay Chanathip, and the top-spending customer ranked No. 1 will receive a shirt signed by Jay Chanathip.
Premium Giveaways When Purchasing Australian Beef Until the End of the Year
From today until 30 December 2026, or while stocks last, Big C is offering premium giveaways to customers who purchase imported Australian beef at participating branches. Customers who spend 350 baht receive a free Limited Edition UV umbrella worth 590 baht, and those who spend 650 baht receive a free Tote Bag worth 790 baht. In addition, free cooler bags are also given away to buyers of Australian beef.
For the top 2 Big Point members with the highest spending each month, they will receive a special prize of a football signed by Jay Chanathip Songkrasin.
Year-End Activity Scheduled at the Fashion Island Branch
Big C is preparing to hold the GOT BEEF Jad Pai activity again from 11 to 13 December 2026 at the Big C Fashion Island branch, where customers can watch cooking demonstrations by a chef, taste Australian beef dishes, and join games to win premium giveaways, adding fun to the year-end festive shopping season.
| Details | Information |
|---|---|
| Meet Jay Chanathip Activity | 31 October 2026 from 10.00 to 12.00 hrs at the Big C Ekkamai branch |
| Golden Minute Promotion: Picanha Beef | Reduced from the regular price of 610 baht per kilogram to 399 baht per kilogram (whole piece purchase, limited stock) |
| Premium Giveaway When Spending 350 Baht | Limited Edition UV umbrella worth 590 baht |
| Premium Giveaway When Spending 650 Baht | Tote Bag worth 790 baht |
| Promotion Period | Today until 30 December 2026 or while giveaways last |
| Year-End Activity | 11 to 13 December 2026 at the Big C Fashion Island branch |
This news is of interest to those looking for quality beef for home cooking or running a restaurant, football fans following Jay Chanathip and the Shopee Cup tournament, as well as consumers who enjoy collecting premium giveaways from shopping during the year-end festive season.