Caltex Launches Kebdao Application at CentralWorld Combining Privileges for Travellers

Caltex, through an affiliate of SPRC, held a launch event for its new application under the name Kebdao at the Central Court area, 1st floor, CentralWorld shopping centre recently, according to a report dated 26 October 2026. The launch event for this loyalty platform system was led by the Chief Executive Officer and Director, along with the Executive Vice President for Commercial of SPRC, with Natsha Taechamongkalapiwat, or Mew, joining as a special guest to add colour to the event. The system was developed to turn every refuelling into value, and is available for customers to download via the Apple App Store and Google Play Store from today.

Concept of developing the loyalty platform to connect benefits for motorists

The development of the Kebdao application focuses on turning every refuelling service into tangible benefits for Caltex customers. Within the system, privileges, promotion items and exclusive deal offers are comprehensively gathered in one place. The structure of the system has been designed to connect every user touchpoint conveniently and seamlessly, in order to elevate the service station experience to meet the needs of daily life and travel.

Centralising benefit information on a single loyalty platform helps motorists quickly track special offers from the SPRC network. By simply accessing the system via a mobile phone, customers can check available benefits and redeem value from refuelling immediately as needed. This approach also helps continuously strengthen the bond between the service station provider and travellers across the country.

Launch event atmosphere at CentralWorld and channels to access the system

At the launch event held at the Central Court area, 1st floor, CentralWorld shopping centre, senior executives of SPRC jointly presented the official commercial service direction through the Kebdao system. Activities at the event attracted considerable interest from attendees, with special guest Natsha Taechamongkalapiwat joining activities and sharing her practical user experience. Those wishing to receive privileges can search for the term Kebdao to download the system via the Apple App Store and Google Play Store immediately.

• Developed as a loyalty platform that turns every refuelling into value
• Connects benefits, promotion items and exclusive deal offers in a single system
• Designed for convenient and seamless use across every customer touchpoint
• Available by searching for the term Kebdao on the Apple App Store and Google Play Store

Relevance of the news for tourists, event organisers and hotel professionals

This news is directly useful for tourists travelling by private car, who can use the benefits and promotion items from refuelling with Caltex to help plan cost savings during their leisure trips. For event planners and organizer teams, holding a launch event at the Central Court area, 1st floor, CentralWorld shopping centre, together with inviting a special guest to add colour, serves as a good case study in selecting a city-centre venue to build broad awareness. Meanwhile, hotel professionals can also adapt the concept of developing a loyalty platform that connects every customer touchpoint to the design of privileges for hotel guests.