LINE MAN Wongnai Launches Wongnai Genie, an AI Sales Analysis Assistant

LINE MAN Wongnai launched Wongnai Genie, an AI-powered restaurant assistant, on 23 September. It was developed using data from within the LINE MAN Wongnai ecosystem together with a specific understanding of Thai restaurant businesses. The aim is for it to function as a 24-hour assistant restaurant manager, available for consultation at any time. It has begun rolling out for free to restaurants using the Wongnai POS system, via the Wongnai POS Web Owner channel and the Wongnai POS Manager application.

How Wongnai Genie helps manage restaurants

LINE MAN Wongnai executives noted that until now, using data to manage a restaurant has been difficult for small operators to access, since it requires both tools and data analysis skills. Bringing in AI allows restaurant owners to ask and answer questions using everyday language, without needing prior knowledge of data analysis.

• Business overview: consolidates sales, analyses costs and profit across all channels, and pulls reports from the system for display
• Understanding customers and sales: shows insights such as best-selling menu items and the times customers use the service most
• Store management planning: helps schedule staff shifts in line with sales at each time period
• Increasing sales and reducing costs: through recommendations on promotions and approaches to managing ingredient costs

The development team is also preparing to expand the feature set in future, including comparing data with restaurants of the same type, analysing customer behaviour through CRM data, and automatically helping manage menus, pricing and promotions on the Wongnai POS and LINE MAN systems.

Real results from BEARHOUSE, a chain of more than 80 milk tea branches

BEARHOUSE, a Thai milk tea and dessert brand with more than 80 branches nationwide and sales of around 6.4 million cups per year, is one of the restaurants trialling Wongnai Genie to analyse sales, calculate cost and profit, and manage stock at each branch. The founder and chief executive officer of BEARHOUSE and SUNSU revealed that using it has helped improve operational efficiency by approximately 15 percent.

It has also helped reduce cost problems from wasted ingredients by approximately 20 percent, and cut front-of-house staff working time by an average of one hour per day, which the company estimates will help reduce total working hours by more than 15,000 hours per year in future.

LINE MAN Wongnai aims to expand free access to Wongnai Genie to more than 520,000 restaurants using Wongnai POS in future, so that Thai operators of all sizes, from small restaurants to large chains, can access AI technology to genuinely help manage their businesses.

This news is of interest to restaurant owners and managers looking for tools to help manage costs and sales, as well as SME food business operators who want to use data for decision-making without needing their own data analysis team.