Tri Vananda Phuket to Host The Farm Festival Marking PRU's 10th Anniversary

Tri Vananda, a wellness community developed by Montara Hospitality Group, has launched a programme of activities to welcome Phuket's year-end tourism season. It begins with The Farm Festival on 1 November 2026 at PRU JAMPA Farm, marking the 10th anniversary of PRU, the Phuket restaurant awarded a Michelin star and a Michelin Green Star. This is followed by the Local Roots Market, a free event running through to the Songkran festival in 2027, aiming to stimulate the community economy and position Phuket as a quality tourism destination that visitors can return to throughout the year.

The Farm Festival Marks PRU's 10th Anniversary, Bringing Together 12 Chefs from Several Countries

The Farm Festival is the centrepiece of PRU X FRIENDS: The Gathering, a week-long event running from 27 October to 1 November 2026, bringing together 12 chefs and restaurants from Bangkok, Bali, Manila, Phuket and Phang-nga to prepare special dishes throughout the day at PRU JAMPA Farm.

Guests will be able to sample dishes from each chef, watch open-fire cooking demonstrations, tour the organic farm, and talk with the farmers and producers who have supplied ingredients to PRU for the past 10 years. The day also includes The Forest Tour, a private tour of the forest area within the Tri Vananda project, along with activities for all ages set to live music.

Kittisak Pattamasaevi, Chairman of Montara Hospitality Group, said the event is intended to show everyone that good food comes from the efforts of many people, from farmers and producers through to chefs, and that he hopes it will help people get to know Phuket through its food, nature and community stories.

Local Roots Market Continues Through Songkran as Phuket Takes the Global Wellness Stage

After The Farm Festival concludes, Tri Vananda will continue to welcome visitors through the Local Roots Market, held 10 times in total, starting on 28 November 2026 and running through the Songkran festival in 2027. Admission is free and no registration is required. Each edition has a different theme, covering food and farming, family activities, wellness, and creative and sustainability-focused workshops, giving both Phuket residents and tourists the chance to return for multiple visits throughout the season.

At the same time, Phuket will host the 20th Global Wellness Summit from 10 to 13 November 2026, bringing together leaders in the global wellness economy. Tri Vananda will take part as a panel speaker and will welcome summit delegates with the Tri Vananda Gala Dinner. According to the Global Wellness Institute, Thailand's wellness market was worth US$42.7 billion in 2024, up 10.1% from the previous year. The next chapter for Tri Vananda is the opening of Clinique La Prairie Phuket in November 2026, which will be Clinique La Prairie's first health resort in Southeast Asia.

A 600-Rai Community That Preserves More Than 85% of Its Natural Land

Tri Vananda has built its community on approximately 600 rai, with a maximum of just 15% of the land allocated for building development. The remainder is conserved as wetland, farmland and the Community Garden around PRU, together with exercise areas and food and wellness facilities. Those interested in experiencing life within the community can also arrange a private viewing of the 2- to 4-bedroom Signature Villas.

This news is of interest to event organisers seeking food and wellness venues in Phuket, to travellers planning trips during this year's high season, and to hotel industry professionals in the area who want to keep track of Phuket's Value over Volume tourism direction.