Readyplanet Launches Hotel Loyalty Program by Pointspot to Boost Direct Bookings

Readyplanet Public Company Limited (Readyplanet), a provider of an all-in-one digital sales and marketing platform, officially launched the Hotel Loyalty Program by Pointspot solution on 23 September 2026, targeting hotel, resort and accommodation operators across Thailand. The aim is to help hotels build their own membership system, encouraging guests who have stayed before to book directly with the hotel on their next visit, rather than through OTA platforms, which charge commissions of as much as 15 to 25 percent of sales.

Songyos Kanthamanon, Chief Executive Officer of Readyplanet, said that although hotel occupancy has recovered, most hotels still pay a high proportion of fees to OTAs. Meanwhile, traditional point-collection or membership card systems have often failed to succeed, as they require customers to download an additional application, resulting in sign-up and repeat-stay rates falling short of targets.

A membership system with no app required

Hotel Loyalty Program by Pointspot is designed to let guests sign up as members immediately at the Front Desk or while booking a room, simply by providing their phone number, without needing to download an app or fill in additional paperwork. The system's key features are as follows:

• Sign-up via phone number, reducing steps that create friction for both guests and staff
• Tiered membership levels such as Silver, Gold and Platinum, with privileges including Room Upgrade, Late Check-out, discounts on food and spa treatments, or a Welcome Drink
• e-Coupons and discount e-Vouchers sent directly to the guest's phone number, along with automatic SMS or LINE messages for birthday greetings and advance notice of special privileges
• Integration of the membership system with the Direct Booking Engine on the hotel's website, allowing guests to log in with their phone number and redeem accumulated points for room rate discounts immediately

Available now, for hotels of every size

Readyplanet stated that the solution has been available to hotel, resort and hospitality operators since its launch date, covering everything from boutique hotels to large hotel chains that want to reduce revenue lost to commissions and build long-term engagement with guests.

This news is of interest to hotel owners and sales or marketing executives looking to reduce OTA commission costs, as well as Front Office staff responsible for managing hotel membership systems and direct bookings.