GI Market Roadshow 2026 at Central Chonburi Hosts Over 30 GI Stalls to Taste and Shop
The Department of Intellectual Property hosts GI Market Roadshow 2026 at Central Chonburi from 2 to 8 November 2026, featuring over 30 GI stalls and free mini-concerts.
The Department of Intellectual Property, Ministry of Commerce, is organising the GI Market Roadshow 2026 from 2 to 8 November 2026 at the Activity Area, 1st Floor, Central Chonburi shopping centre, bringing together over 30 stalls of quality Geographical Indication (GI) products from across the country for Chonburi residents and tourists to taste and purchase. The event features the mascot Nong Phumphum to liven up the atmosphere, alongside free mini-concerts throughout the seven days, with the aim of opening new markets for GI entrepreneurs to reach consumers in the eastern region.
Ms Jittima Srithaporn, Director-General of the Department of Intellectual Property, assigned Mrs Kitiyaporn Sathusen, Director of the Geographical Indications Division, to deliver the opening remarks on her behalf on 2 November 2026. She stated that this event builds on the success of the GI Market Roadshow 2026 in Chiang Mai province in mid-October, which drew lively attendance from Chiang Mai residents and tourists. Expanding the event to the eastern region this time aims to build cooperative networks with the business sector and local retail channels to continuously increase trade opportunities and income for entrepreneurs, farmers and GI product-producing communities.
Featured GI Products from Across the Country
This edition of GI Market Roadshow 2026 selects GI products from various regions in one place, covering agricultural produce, food, processed products and local handicrafts, such as:
- Chiang Rai Tea and Doi Suan Ya Luang Coffee from Nan province
- Sakon Nakhon Mak Mao Juice and Fang Sai Nam Phueng Orange from Chiang Mai
- Prachin Durian, Khao Wong Kalasin Sticky Rice and Surin Hom Mali Rice
- Tak Bai Salted Kulao Fish from Narathiwat and Mae Klong Mackerel from Samut Songkhram
- Songkhla Khai Khrop, Bo Kluea Nan Mountain Salt and Chanthaburi Pepper
- Kalasin Praewa Silk, Sakon Nakhon Natural Indigo-Dyed Fabric and Ang Sila Stone Mortar from Chonburi
Free Mini-Concerts Throughout the 7 Days and Plans for Further Expansion
In addition to GI products to shop for, the event also features special promotions and activities from Nong Phumphum, as well as mini-concerts by artists Ploychompoo, King Chanawit, Gorky, Bew Kalayanee, Sorn Itcha, Pramote Vilepana and Wiw Kob Nai Kala, who will add colour throughout all seven days of the event.
The Department of Intellectual Property is preparing to hold two more consecutive editions of GI Market Roadshow 2026 at Central Westgate shopping centre from 25 November to 1 December 2026 and at Lotus's Bang Yai, Nonthaburi province, from 4 to 10 December 2026 to further expand marketing channels for Thai GI products to reach consumers in other areas.
| Detail | Information |
|---|---|
| Event Name | GI Market Roadshow 2026 (Central Chonburi edition) |
| Dates | 2 to 8 November 2026 |
| Venue | Activity Area, 1st Floor, Central Chonburi shopping centre |
| Organiser | Department of Intellectual Property, Ministry of Commerce |
| Number of Stalls | Over 30 stalls |
| Subsequent Events | Central Westgate from 25 November to 1 December 2026 and Lotus's Bang Yai, Nonthaburi from 4 to 10 December 2026 |
This news is of interest to tourists and local residents in Chonburi looking for holiday activities and local food and souvenirs, as well as event organisers and retail operators interested in pop-up community market formats. Meanwhile, hotel and restaurant staff in the Central Chonburi area may also use this event period to attract market visitors for stays or additional dining.