Yanmar Hosts Agricultural Fairs in Loei and Kamphaeng Phet, October to November 2026

Yanmar S.P. held the second leg of its agricultural trade and innovation exhibition, YANMAR FESTIVAL 2026, at Loei Provincial Stadium from 31 October to 1 November 2026, and is preparing to hold the third leg consecutively at the Robinson activity area in Kamphaeng Phet Province from 14 to 15 November 2026. The event is organised to bring agricultural machinery and modern technology to regional farmers to help increase yields and manage costs sustainably. The event brings together machinery demonstrations, educational talk sessions, a community product market and a full range of entertainment activities.

Event Concept and New Machinery Models from Yanmar S.P.

The opening ceremony in Loei Province was attended by Prayoon Aranrut, Deputy Governor of Loei Province, together with Masatoshi Suyama, President of Yanmar S.P., and business partners. The Deputy Governor of Loei Province stated that Loei Province has high potential in cultivating sugarcane, rice and cash crops, and that cooperation between the public and private sectors helps farmers gain access to machinery suited to their terrain conditions and budgets. This approach helps raise produce quality, create opportunities to increase income and improve farmers' quality of life in the long term.

Masatoshi Suyama stated that YANMAR FESTIVAL 2026 serves as a platform connecting farmers with practical innovations and solutions for both rice paddies and field crops. The event showcases new product models, namely the EF725A and YM241A, as well as the CLAAS ARION 640C tractor, combine harvesters, sugarcane harvesters and a variety of implements. Attendees can consult specialists to select machinery suited to tasks ranging from soil preparation to harvesting, alongside continuous after-sales support through the Yanmar Best Care service.

Partner Collaboration and Activities Promoting the Local Economy

In addition to core machinery, Yanmar S.P. has joined forces with partners namely Chia Tai, XAG Thailand and CLAAS to present solutions covering everything from planting and crop care to farm management. Farmers can learn about smart agricultural technology through hands-on experience to increase precision and reduce work steps. There is also a special discussion forum featuring government representatives and executives from Yanmar S.P. and Chia Tai sharing knowledge on cost management and improving production efficiency tailored to the context of each locality.

At the same time, the event provides a community farmers' market area for local agricultural products and produce to be sold in order to stimulate the grassroots economy. In addition, there are special promotional offers, prize giveaways and a mini concert performance by Ning Patama, Miss Grand Thailand 2026, providing entertainment for attendees.

Schedule and Venues for YANMAR FESTIVAL 2026

Information on this regional roadshow is useful for event planners and organisers looking to study a trade show format that integrates agricultural innovation, a community market and entertainment. For hoteliers and accommodation businesses in Loei Province and Kamphaeng Phet Province, the event generates demand for room stays and catering services from working teams, business partners and out-of-province attendees. Meanwhile, tourists and travellers visiting Kamphaeng Phet Province in mid-November 2026 can stop by to purchase local produce at the community market and watch performances at the event.