SAPPE to Showcase New Products at SIAL Paris 2026 Trade Show in France

SAPPE is preparing to showcase its innovative food and beverage products at the global trade show SIAL Paris 2026, held at the Paris Nord Villepinte Exhibition Centre in Paris, France, from 17 to 21 October 2026. The company's participation aims to open up opportunities for trade negotiations and the exchange of business perspectives with partners, importers and distributors from around the world. Visitors can view the new products and sample various flavours at booth number 5C F035 in hall 5C throughout the event.

New Product Development from Mogu Mogu and SAPPE's Portfolio Brands

At the exhibition space, SAPPE has positioned Mogu Mogu, its flagship brand, to showcase new products developed in a variety of formats. Visitors will encounter new types of confectionery and beverages alongside the regular beverage range with newly added flavours. This expansion of product formats reflects a concept that combines fun and creativity, allowing trade partners to sample the products up close.

In addition, the booth brings together products from a range of brands within the group to offer more choices to international markets. Trade partners, importers and distributors can speak directly with the team to learn about the products and explore international business opportunities. The main product groups on display include the following:

• Mogu Mogu presents new flavours of its regular beverages, Zero Sugar beverages, as well as products in Jelly, Gummy, Candy and Iced Tea formats
• Sappe Aloe Vera, a beverage product brought along to add to the variety within the space
• Sappe Beauti, a beverage product that offers new choices for buyers in international markets
• All Coco, a group product presented to meet the needs of international trade partners

The Potential of Thai Products at the Global SIAL Paris 2026 Trade Show

SIAL Paris is a major global food and beverage trade show held every two years. For the 2026 edition, organisers expect 8,000 exhibitors to take part, presenting more than 400,000 products across 10 industry sectors over an area of 280,000 square metres. The event serves as an important connecting point between manufacturers, buyers and distributors from around the world.

This participation is therefore an opportunity for SAPPE to present the potential of Thai products and the diversity of its innovative products to international trade partners. Those interested can visit and sample the products according to the schedule in the table below.

This news is relevant for hotel food and beverage professionals, restaurant operators, and event organisers looking for new types of beverages and snacks for catering or customer service. It will also be of interest to those working in the trade show industry and travellers heading to France during this period to follow trends in the global food market. Those attending the event can stop by to sample the products and exchange business perspectives directly at the company's exhibition space.