Mitsukoshi Depachika Launches 2027 New Year Hampers at One Bangkok from 298 Baht

Mitsukoshi Depachika, a premium food destination based on the Depachika concept from Japan on Floor B1 at One Bangkok, has launched its 2027 New Year gift sets under the concept Gift from the Heart to welcome the year-end festive season. This collection combines Japanese gift-giving culture with Thai warmth, featuring selected Japanese products and imported items for important people or business partners. Customers can purchase the gift sets starting at 298 baht and receive special privileges from 14 September 2026 to 6 January 2027.

Premium Gift Market Direction and the Spirit of Omotenashi

Mr. Ono Masato, General Manager of Mitsukoshi Depachika, revealed that although consumers in 2027 will be cautious with their spending, the premium gift market during the New Year period continues to grow, driven by giving well wishes to family, elders and business partners. Current buyer behaviour places greater importance on reflecting the giver's taste, or Personal Branding, and meeting the individual needs of the recipient, or Personalization. Health products, high-quality food and products imported from Japan therefore remain popular and represent a key opportunity during this high season.

After opening its first branch in Thailand in 2024 and marking its second anniversary in October 2026, Mitsukoshi Depachika recorded 30% sales growth in 2026 and aims to expand its membership to 100,000 people within 2026 through its strengths in fresh food and seasonal products from the Mitsukoshi network. Ms. Thanapa Witityontrakarn, Deputy Director of Strategy and Marketing at Mitsukoshi Depachika, stated that the store has used customer insights to select products from over 20,000 items to create gifts under the spirit of Omotenashi cultivated for over 350 years. The company aims to drive New Year hamper sales growth by 20% this season.

2027 New Year Gift Sets and Budget-Tailored Hamper Service

This year's gift sets build on the popularity among Thai and international customers over the past year, expanding options to cover fresh fruit hampers, Japanese food and beverages, green tea sets and imported confectionery to suit the lifestyle of each recipient group. The featured products are divided into 5 main categories by price range as follows:

• Mitsukoshi Furoshiki, priced at 6,300 baht: A signature gift set in The Art of Furoshiki category available exclusively at Mitsukoshi Depachika, comprising matcha powder and tea-making utensils, fruit jam products, fruit juice, fermented apple vinegar with honey, shoyu sauce and Hokkaido ramen, wrapped in Furoshiki cloth and decorated with an auspicious Ogi Kazari fan.
• Mitsukoshi Basket and Gift Box, starting at 1,300 baht: Hampers and gift boxes combining green tea, coffee, matcha-flavoured treats, fruit-flavoured jelly sweets, snacks and seasonings from Japan.
• Osechi Ryori, starting at 3,210 baht: Auspicious New Year food sets in Jubako boxes, featuring dishes such as wagyu steak, wagyu roast beef, roast pork, Yamatamaki chicken, whole prawns, salmon roe, red and white kamaboko fish cakes, Japanese simmered vegetables and sweet black beans.
• Japanese Green Tea Collection, priced from 650 to 5,900 baht: High-quality green tea leaf sets with tea-making utensils for those who enjoy drinking Japanese tea.
• Japanese Treats and Specialty Collection, priced from 298 to 1,650 baht: Savoury and sweet gift sets from well-known brands, including fruit-flavoured jelly sweets, seasoning sets from Kuzefuku Shoten and Kamada Shoyu, French-recipe butter pastries shaped like Mount Fuji from Doi Seika, as well as confectionery boxes from Akai Bohshi and Yoku Moku.

In addition, a Customized Service is available to arrange hampers and gift sets according to the recipient's preferences and budget, with seasonal fruit options including premium Japanese fruit, imported fruit and Thai fruit. Customers can place advance orders at the store's customer service counter. Orders placed from 14 September 2026 to 6 January 2027 in accordance with specified conditions will receive a cash voucher worth 2,500 baht.

This news is useful for hotel professionals and event organizers sourcing corporate gift sets for key clients and business partners at the end of the year. At the same time, it caters to tourists and general consumers looking to purchase auspicious Osechi Ryori food or imported Japanese confectionery in central Bangkok without travelling abroad.