McDonald's x ChaTraMue Launches 3 Thai Tea Series Items from 35 Baht Until 5 Jan 2027
McDonald's partners with ChaTraMue to launch 3 new Thai Tea Series menu items starting at 35 baht at all participating McDonald's branches until 5 January 2027.
McDonald's Thailand has partnered with ChaTraMue, Thailand's legendary Thai tea brand, to launch the special "Thai Tea Series" menu featuring 3 items: Thai Tea Custard Pie, Thai Tea McFlurry, and Thai Tea Dip Patongo Set. They are available from today until 5 January 2027 at all participating McDonald's branches, including drive-thru and delivery services. This collaboration builds upon the localisation strategy that McDonald's continuously uses to create menu items tailored to Thai tastes.
What Are the 3 Thai Tea Series Menu Items and Their Starting Prices?
The first item is the Thai Tea Custard Pie, a crispy pie crust filled with rich Thai tea combined with smooth, fragrant vanilla custard, starting at 35 baht per piece. The second item is the Thai Tea McFlurry, rich, sweet and fragrant Thai tea-flavoured ice cream blended with Oreo, starting at 49 baht per cup. The third item is the Thai Tea Dip Patongo Set, hot Patongo crispy on the outside and soft on the inside, served with a rich Thai tea custard dip, starting at 55 baht per set. All 3 menu items come in packaging specially designed for this restaurant promotion.
| Details | Information |
|---|---|
| Menu Items and Prices | Thai Tea Custard Pie starting at 35 baht per piece, Thai Tea McFlurry starting at 49 baht per cup, Thai Tea Dip Patongo Set starting at 55 baht per set |
| Promotion Period | Today until 5 January 2027 |
| Sales Channels | All participating McDonald's branches, drive-thru service, delivery service |
| Order Contact | Tel. 1711 or the official McDonald's Thailand website |
| Note | Prices may vary by branch |
How This Collaboration Supports the Localisation Strategy
Patchaneewan Tanprawat, Chief Marketing Officer of McThai Co., Ltd., stated that this collaboration with ChaTraMue combines the delicious taste of McDonald's with the authentic Thai tea flavour familiar to Thai people, offering a new taste experience for customers to enjoy Thai tea flavour through McDonald's menu items.
Praonarin Ruangritdidech, Managing Director of Cha Thai International Co., Ltd., owner of the ChaTraMue brand, said that Thai tea is a distinctive flavour that has long been popular among Thai people. This collaboration is an opportunity to build upon the charm of authentic Thai tea to create new menu items, opening up the experience of tasting Thai tea in a different form than before.
This restaurant promotion news is of interest to the general public looking for Thai tea menu items and good-value food from the end of the year into early next year, as well as food service professionals and event organisers who follow trends in pairing Thai brands with international brands to adapt for their own businesses.