Charm of Jiangsu Issues 10 Measures to Attract Tourists and Exhibits Textiles in Hungary

Charm of Jiangsu Global Communication Center, in collaboration with the China Cultural Center in Budapest, hosted an exhibition of ancient Chinese weaving and embroidery art alongside a tourism promotion conference at the China Cultural Center in Budapest in Budapest, Hungary, on 26 October 2026. The event was organised to showcase the exquisite textile heritage of Jiangsu province and expand the European tourist market visiting China. The event also featured the launch of 10 proactive measures to boost foreign tourist spending, while connecting airline and tour operator networks to facilitate travel planning.

Exploring the 3 Ancient Textile Heritage Zones and a Lecture on Jiangnan Brocade Wisdom

The exhibition area at the event was divided into 3 main zones to convey the historical development, fine craftsmanship and innovative evolution of traditional textiles from Jiangsu province. Visitors were able to view important artefacts and artworks up close, including ceremonial robes from the Ming dynasty, replica Nankeen cloth and decorative accessories crafted from Nanjing Yunjin brocade. This display format helped attendees understand ancient weaving and embroidery processes, as well as absorb the cultural value embedded in each piece of fabric.

In addition to the artefact display, the China Cultural Center in Budapest organised the 7th Stories from China lecture series under the theme Nanjing Yunjin Brocade: Woven Clouds of Jiangnan. The session featured an inheritor of Nanjing Yunjin brocade weaving wisdom, who shared the history of the silk industry in the Jiangnan region and its intricate weaving techniques. The speaker also traced the historical trade routes through which Nankeen cloth was exported from China to Europe, gaining international recognition.

Connecting Culture to Travel and Expanding into the European Tourism Market

The event also featured the Charm of Jiangsu Culture and Tourism Conference alongside a Hello China session on the topic Chinese Cities I Have Visited, extending interest from textile art to experiencing the urban atmosphere and tourist attractions of the Jiangnan region. This session featured 2 Hungarian guests who shared their first-hand experiences of studying in Nanjing, including visiting major historical sites and tasting local cuisine. This exchange of perspectives helped inspire the Hungarian audience and gave them a clearer picture of travelling in Jiangsu province.

Meanwhile, representatives from a total of 4 airlines and tour operators presented comprehensive travel service information for China and Jiangsu province to meet the needs of European travellers. Jiangsu province also announced the advancement of 10 proactive measures to boost foreign tourist spending, alongside launching a tourism promotion campaign titled Next Stop: Jiangsu. This collaboration expands travel planning options and further strengthens tourism ties between Jiangsu province and Hungary.

• A 3-zone exhibition of artefacts and textile craftsmanship, including Ming dynasty ceremonial robes, replica Nankeen cloth and Nanjing Yunjin brocade works
• The 7th Stories from China lecture by an inheritor of Nanjing Yunjin brocade wisdom on the history of Jiangnan silk and textile exports to Europe
• Presentations of tourism products, themed travel routes, travel assistance services and flight schedules between China and Hungary by 4 operators
• The implementation of 10 measures to boost foreign tourist spending and the Next Stop: Jiangsu campaign to expand the European tourist market base

Benefits of the News for Event Organisers, Tourists and Hotel Professionals

Information from this event directly benefits tourists planning trips to Nanjing and Jiangsu province, as it includes themed travel routes, flight details and spending support measures for foreign visitors. Event organisers can apply this approach of combining cultural heritage exhibitions with talks and tourism business matching when designing overseas promotional events. Meanwhile, hotel professionals and tourism operators can follow Jiangsu province's European market expansion to study ways of attracting high-spending long-haul travellers.