National Farmers Council Hosts Agri Next Thailand 2026 With Over 100 Vendors

The National Farmers Council, in collaboration with the Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, and partner organisations, opened Agri Next Thailand 2026 under the concept From Local Value To Global Market on 29 October 2026 at the Multi-purpose Plaza, 2nd Floor, Building B, The Government Complex Commemorating His Majesty the King's 80th Birthday Anniversary. The event is organised as a platform to connect entrepreneurs across the entire supply chain, ranging from farmers, innovation developers, product processors and distributors to exporters. The event focuses on knowledge exchange and concrete business negotiations to transition the Thai agricultural sector from an emphasis on production volume towards creating added value in the global market.

Export Direction and Policies to Elevate Thai Agricultural Products

The Trade Policy and Strategy Office (TPSO) revealed that in 2025, Thailand exported agricultural and agro-industrial products worth a total of 1,709,075 million baht, a decrease of 0.4 per cent from the previous year. Exports of primary agricultural products declined by 4.1 per cent after four consecutive years of expansion, whereas the agro-industrial product segment continued to grow by 4.1 per cent for the second consecutive year. These figures reflect a significant opportunity to develop raw materials into processed products to enhance competitiveness at the international level.

Mr Kosol Pattama, Adviser to the Minister Attached to the Prime Minister's Office, stated that the government aims to promote production efficiency alongside raising standards and marketing so that farmers can achieve stable incomes amidst economic volatility. Meanwhile, Mr Naiyarit Chamle, Chairman of the National Farmers Council, noted that the National Farmers Council is ready to support producers in becoming entrepreneurs who use innovation to manage costs in accordance with the Second Master Plan for Agricultural Development (2025 to 2032), which focuses on green agriculture. Additionally, Mr Saranroj Suthaschuto, Deputy Director of TCEB, added that the event uses MICE industry mechanisms and Business Matching activities to directly connect producers with buyers in order to propel Thailand towards becoming a regional agribusiness hub.

Highlights of the Exhibition Area With Over 100 Vendors and Seminar Stage

The event divides its main space into a product exhibition zone and a knowledge seminar zone. The first zone brings together fresh produce and processed goods from over 100 vendors across the country for visitors to taste and purchase. The exhibited products are categorised into three main groups reflecting the value of local Thai ingredients:

• Local Identity Products: A selection of standout produce from various provinces, such as pomelo from Thaithawee Pomelo Orchard in Nakhon Pathom province, coconut sugar from Prasan Kasikij Agricultural Cooperative Ltd. in Samut Sakhon province, high-quality Wagyu beef from Nong Khai province, ready-to-drink calamansi juice from Chanthaburi province, crispy fried Hom Thong bananas from Pathum Thani province, and fresh coconut milk kalamae from Lopburi province.
• Organic Agricultural Products: Catering to consumers who prioritise quality and safety, such as red jasmine brown rice from Prachinburi province, Praithip crispy vegetables from Nakhon Pathom province, as well as fresh okra, yardlong beans, Thai aubergines and Chinese morning glory from the Rat Niyom Subdistrict Organic Agriculture Community Enterprise in Nonthaburi province.
• Herbal, Traditional Thai Medicine and Beauty Products: Building upon agricultural raw materials to create value-added goods, such as pomelo-scented herbal inhalers from Chai Nat province, plai herbal balm from Phra Nakhon Si Ayutthaya province, silk cocoon soap from Saraburi province, and white clay filler with turmeric, lime and honey from Lopburi province.

The second zone is a knowledge-sharing seminar stage featuring the topic Meet the Buyers: What Kind of Agricultural Products the Market Wants, with Mr Pairoj Klaikaew, a representative from Central Food Retail Co., Ltd., presenting an overview of retail business demand. In addition, Ms Kanokkan Mathuraporn, Chief Executive Officer of Singha Food Industries (Thailand) Co., Ltd. and executive of April's Bakery, shared approaches to developing local ingredients into a billion-baht bakery business, alongside a panel discussion exchanging perspectives on building high-value agriculture among the new generation with Mr Nattawut Chanruang, Mr Thakrit Tawanpong and Mr Rapeepat Ekpankul.

Schedule and Venue Information

This event is particularly suitable for hotel and restaurant industry professionals, especially procurement teams and food and beverage outlets looking to source quality local ingredients or organic produce directly from producers. Event organisers in the MICE sector can observe the format of business matching activities that help elevate community entrepreneurs to the international market, while tourists and general consumers looking for food, souvenirs or Thai herbal products can visit to purchase standout products from across the country in one place.