Besins Healthcare Shares Hormone Care Advice for People Aged 50 at CentralWorld

Besins Healthcare (Thailand) Co., Ltd., led by Sumonmal Hiranwattana, Commercial Lead Manager, together with its working team, participated in organising educational activities on health care and hormone balance at the Eldergy Festival 2026, held recently at CentralWorld shopping centre in Bangkok. The event was held under the concept LIFE FOR LONGEVITY: Live Well, Live Long through collaboration between YoungHappy, the Thai Health Promotion Foundation (ThaiHealth), the Bangkok Metropolitan Administration (BMA), and private sector organisations to promote the concept of Active Ageing among people aged 50 and over. The festival featured knowledge-sharing activities both on the main stage and across activity booth areas to reflect the potential of older adults who continue to learn, work, and live happily in society.

Exploring the Concept of Designing Good Health and Hormone Balance on the Main Stage

A key highlight on the main stage featured Dr Narinthorn Surasinthorn, also known as Dr Aun, who delivered a special talk titled Longevity by Design: Designing Good Health and Longevity at the invitation of Besins Healthcare to share self-care guidelines for those entering mature adulthood. The presentation focused on building an accurate understanding of bodily changes during menopause and andropause, as well as health planning and preparation to support a long and quality life. Attendees heard practical guidance on balancing daily life and recognising bodily signals, which form an essential foundation for achieving healthy longevity in both body and mind.

In addition to the stage presentation, the Besins Healthcare team operated an activity booth to provide health care advice and information on the role of hormones in quality of life directly to visitors. Communicating this knowledge in an accessible format helped the public recognise the importance of ongoing hormone balance care under the concept Good Health Starts with Hormone Care. This approach aims to enable people of all age groups to fulfil their full potential, starting with accurate health knowledge suited to their stage of life.

Event Information and Activity Details at the Festival

Holding the Eldergy Festival 2026 at a city-centre shopping centre provided an accessible space for people aged 50 and over to obtain health information and join creative activities from both public and private sector organisations. Those interested in the event format and activity details can review the key information in the summary table below.

Perspectives on Health Events and Hospitality Services for Older Adults

This event is of relevance to event organisers and professionals in the MICE industry who are studying approaches to event design for the 50-and-over demographic, a group actively engaged in learning and health care. At the same time, hotel professionals can apply the Active Ageing quality-of-life concept to develop wellness services and in-house activities that better cater to older guests. For travellers and members of the public visiting the city centre, hosting the event inside a major shopping centre makes it convenient to stop by for health insights alongside leisure activities.