TrueMoney Hosts Fan Event TleFirstOne on 27 November 2026 with 100 Seats
TrueMoney opens point collection for every 300 baht spent from 19 October to 13 November 2026 to select 100 Top Spenders to join Fan Event TleFirstOne.
TrueMoney, a digital financial services provider in Southeast Asia under Ascend Money, together with Tle Matimun Sreeboonrueang and FirstOne Wannakorn Reungrat as Friends of TrueMoney, is organising the Fan Event TleFirstOne activity for the first 100 top cumulative spenders. Interested participants can register and collect points from every 300 baht spent between 19 October and 13 November 2026 for a chance to attend the event on 27 November 2026. This activity is organised to connect daily spending with consumer interests, with the list of eligible participants to be announced on 17 November 2026 via the provider's website and Facebook.
Point Collection Criteria and Privileges for Top Spenders
Participants must register before starting to spend through the TrueMoney system from 19 October to 13 November 2026, where every 300 baht in cumulative spending earns 1 point. Eligible transactions comprise 4 channels: tap-to-pay, QR Code payment, account-to-account transfer, and linked-account online payment. At the end of the period, the first 100 participants with the highest cumulative points, or Top Spenders, will receive the right to attend the event on 27 November 2026.
The event features special activities giving eligible participants the opportunity to meet both artists up close. The top 10 highest point earners will get to talk with the artists for 2 minutes each and play games on stage in an informal setting. In addition, attendees will participate in a Hi Bye greeting, take photos with the artists, receive a signed Polaroid photo, or take a 2:1 ratio photo.
| Details | Information |
|---|---|
| Activity | Fan Event TleFirstOne |
| Point Collection Period | 19 October to 13 November 2026 |
| Point Criteria | Every 300 baht in cumulative spending earns 1 point |
| Number of Places | First 100 Top Spenders |
| Announcement Date | 17 November 2026 via TrueMoney website and Facebook |
| Event Date | 27 November 2026 |
Expanding the Celebrity Marketing Strategy into a Live Event
The collaboration of both artists as Friends of TrueMoney helps convey a bright image through a new Acoustic rendition of the provider's theme song and appearances across both online and offline advertising media. The pair also star in the mini series Tap For You, which presents the convenience of the 4 payment methods through an easy-to-follow story. The response to this work propelled the hashtag #TrueMoneyxTleFirstOne to number 1 on X Trends on its launch day.
Ms Thanida Suiwatana, Chief Business and Customer Strategy Officer of TrueMoney, stated that as a leader in PaymentTech, the organisation aims to develop its services to be Your Everyday Money Companion, catering to every daily lifestyle. Combining an Integrated Marketing Communications strategy with Celebrity Marketing helps attract fans of the artists to get to know and actively use the services more. Organising Fan Event TleFirstOne therefore builds upon content initiatives to create an in-person meeting experience that fosters user engagement.
This news is of interest to event organisers, hotel professionals, and tourism business operators looking to study how digital payment systems can be linked with a Fan Event to stimulate spending. Furthermore, members of the public and travellers who regularly pay for dining or accommodation via cashless systems can also use their everyday spending to collect points for a chance to join the event. This represents a campaign approach that seamlessly connects consumer behaviour with the events business.