Visit the American Fair at Siam Paragon for Heritage Products and Live Music
Heritage Group brings high-quality nut and beverage products to the American Fair at Siam Paragon, featuring cooking demonstrations and live music with free admission.
Heritage Group, a manufacturer and distributor of healthy food and beverages, led by corporate executive Vasatorn Phonphaisan, participated in the American Fair organised by the Embassy of the United States in Thailand, with Sean K. O'Neill, the United States Ambassador to Thailand, attending the event on 28 October at Siam Paragon shopping centre. The event is held to celebrate the 250th anniversary of the United States Declaration of Independence, while reflecting the friendship and sustainable trade cooperation between the two countries. Inside the event, interested visitors are welcome to attend and participate in a variety of activities free of charge.
Quality Nut, Grain and Beverage Products from Heritage Group
The Heritage Group exhibition area brings together premium food ingredients and snacks from the United States for Thai consumers to purchase directly. Attendees will find special promotions and booth activities throughout the event. Exhibiting at the event reflects a commitment to offering high-quality ingredients that have long been trusted by consumers.
- Heritage: Premium nuts, grains and dried fruits for use as cooking ingredients
- Nut Walker: A wide variety of high-quality ready-to-eat nuts
- Blue Diamond: Almonds from California and Almond Breeze brand almond milk beverages
- Sunkist: Pistachios, specially selected nuts and pistachio milk beverages
- Nature's Sensation: A wide range of grain and dried fruit products
Entertainment Activities, Cooking Demonstrations and Talk Sessions at the Event
In addition to shopping for products, visitors can enjoy American-style entertainment booths located throughout the venue. Those looking for a challenge can try riding a mechanical bull or join physical fitness tests and workouts with the United States Marines. There is also a rooster crowing contest and a photo spot that turns photographs into collectible cards.
For food and live music, the event features cooking demonstrations and culinary competitions by Chef Ian for spectators to follow closely. The live music stage features performances by Nene Royal together with OZONE Band FC, jazz music by the Carolina Jazz Ensemble together with BMA, and swing dance by the Jelly Roll Jazz Club. Meanwhile, those interested in business can attend talks on business and technology trends at SCBX Next Tech on the 4th floor, as well as taste 3D Statue of Liberty-shaped ice cream and enjoy popcorn and cotton candy distributed free of charge throughout the event.
Event Details and Benefits for Visitors
| Details | Information |
|---|---|
| Event Name | American Fair |
| Participating Organisation | Heritage Group at the event organised by the Embassy of the United States in Thailand |
| Press Release Date | 28 October |
| Venue | Siam Paragon shopping centre and SCBX Next Tech, 4th floor |
| Admission Fee | Free admission, including complimentary popcorn and cotton candy |
This event is well suited for hotel and restaurant professionals looking to source high-quality nut, grain and dried fruit ingredients from Heritage Group for their kitchens, while observing culinary skills from Chef Ian. Meanwhile, event organisers can study an approach to organising activities that combines jazz music, dancing and interactive activity booths within a single event. Tourists and members of the general public looking for an attraction and food in the city centre can also drop by and join the event free of charge.