TAT Launches 'LUCK Lek Luck' Campaign: Join by 6 Nov 2026 to Win a BYD ATTO 1

The Tourism Authority of Thailand (TAT) launched the "LUCK Lek Luck" campaign on 25 September 2026, inviting Thai people to sign up as Amazing Friend members for a chance to win a BYD ATTO 1 electric car. Anyone interested can register from today until 6 November 2026 through TAT's channels. Each member receives 1 entry into the grand prize draw. The campaign offers 252 prizes in total, worth more than 1 million baht.

Member benefits: three parts

The campaign is built around three ideas: Know, Exchange and Win. The first, Know, gives members travel destination information, news, inspiration and privileges from business operators through the Amazing Thailand platform and the E-Newsletter.

The second, Exchange, lets members join activities and exchange for prizes at booths at TAT concerts and events. The third, Win, offers online activities with travel and tourism prizes every month through Facebook: Amazing Thailand.

252 prizes in total from tourism partners

The prizes are supported by BYD, AVIS, Thai Airways, Ana Anan Pattaya hotel, ticket2Attraction and Nee Krung. They are divided into 200 prizes given out during the campaign and 52 prizes from the grand prize draw.

The first prize is 1 BYD ATTO 1 electric car. Other prizes include domestic flight tickets, accommodation vouchers, car rental vouchers, fuel vouchers, spa coupons, discounts on tourism activities and several special trips.

Why TAT wants member data

Mr Kittipong Prapattong, TAT Deputy Governor for Digital, Research and Development, explained that travellers are increasingly searching for information, planning and deciding on trips through digital channels. TAT therefore wants to become a Data-Driven Organization and share its database with all sectors.

Data from registrations and participation in activities will be collected in a Customer Data Platform (CDP) to analyse the interests of each traveller group. It will then be used to plan marketing, adjust communications and design privileges that better match their needs. This approach is in line with the 2027 plan, which aims to make Thailand Asia's No.1 High-Value & Meaningful Destination and to distribute income to areas across the country.

How to register and key dates

Who should take note

Thai travellers who like to plan their own trips and want information and privileges from business operators can register for free and enter the prize draw straight away. Hotel staff and tourism operators should watch how TAT uses member data to develop marketing and partnerships with its partners.