Siam Piwat launches 70-day year-end celebration across 4 central Bangkok venues

Siam Piwat Group has announced a year-end celebration festival in collaboration with the Siam Paragon, Siam Center, Siam Discovery and ICONSIAM shopping centres from 1 November 2026 to 10 January 2027, spanning more than 70 days in central Bangkok, with the goal of positioning Thailand as a global celebration destination while stimulating spending and travel during the year-end period.

This year's main concept focuses on creating experiences that combine contemporary cultural performances, decorations by international designers and collaborations with leading luxury brands to attract both Thai and international tourists to visit all four venues continuously.

Siam Paragon, Siam Center and Siam Discovery team up for The Wonder Magical Celebration

Thanaporn Tantiyanon, Managing Director and Head of the ONESIAM Shopping Center Business Group, said that Siam Paragon, Siam Center and Siam Discovery are jointly organising the campaign The Wonder Magical Celebration & Countdown 2027 under a concept of wonder and imagination, featuring decorations created in collaboration with Thai line-art designer Karanya Pholprai, also known as Poi Karanya.

At Siam Paragon, the brand DIOR is participating in decorating the Christmas tree in the Cascade area, while from 24 to 27 December 2026 at Parc Paragon there will be the Légendaires performance by Cie Remue Ménage from France under the event title The Wonder Christmas Celebration, supported by Kasikornbank. Meanwhile, Siam Center is holding Siam Center The Magical Celebration 2027, highlighted by a first-time collaboration with the brand ColorsCulture by PP Krit titled ColorsCulture The Ice Breaker, alongside exclusive products from the brands Guss Damn Good, Moleskine, Old School Brownies, Playmondo, ROID'S and TIE A KNOT, as well as the TAKE TOYS: Wish Upon a Star event. Meanwhile, Siam Discovery is staging Siam Discovery The Magical Celebration 2027 under the concept Gift from Outer Space, inviting visitors to select gifts through LOFT, a hub for gift ideas and creative items.

ICONSIAM hosts giant light display and countdown along the Chao Phraya River

Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., said that ICONSIAM is collaborating with public and private sector partners to organise a 21-metre-tall Christmas tree illumination festival along the Chao Phraya River titled ICONSIAM Bangkok Illumination 2026 from 1 November to 25 December 2026 at River Park on G Floor and ICONSIAM Park on the 2nd Floor. In addition, ICONSIAM serves as one of the landmarks for the Vijit Chao Phraya light and sound event from 13 November to 13 December 2026.

For the year-end period, ICONSIAM is preparing to host Amazing Thailand Countdown 2027 under the theme A Global Phenomenon Captivating the World across 5 consecutive days and 5 nights from 27 to 31 December 2026 at River Park, ICONSIAM.

This event is of interest to event planners and organisers looking for venues for year-end activities in central Bangkok, tourists planning to visit the light displays and international performances, as well as hoteliers in the Sukhumvit and Chao Phraya River areas who should prepare to welcome travellers during the festive and countdown period at the end of this year.