Makro x Heliconia Closes 37th Anniversary Celebration in Udon Thani with Over 200,000 Visitors
Makro's four-day 37th anniversary event in Udon Thani, held 17 to 20 September 2026, drew more than 200,000 visitors in total.
Makro's 37th anniversary celebration, "Makro x Heliconia Udon Love Like a PRO", has come to a close in the heart of Udon Thani after running for four consecutive days, from 17 to 20 September 2026, with more than 200,000 people attending in total. The event was a collaboration between Makro, part of CP Axtra Public Company Limited, and Heliconia H Group, together with public sector bodies, private sector partners and local entrepreneurs, to bring a large-scale food and entertainment event to Udon Thani.
| Details | Information |
|---|---|
| Event name | Makro x Heliconia Udon Love Like a PRO |
| Event dates | 17 to 20 September 2026 (4 days) |
| Venue | Heart of Udon Thani |
| Organisers | Makro (CP Axtra Public Company Limited) and Heliconia H Group |
| Attendance | More than 200,000 in total |
Highlights that drew the crowds
The centrepiece of the event was a 30-metre giant waterfall standing in the middle of the venue, which became a popular photo spot for visitors. On the food side, more than 50 celebrity chefs took part, alongside signature dishes from well-known restaurants for visitors to sample.
Visitors could also shop for good-value products and watch concerts by well-known artists who took turns on stage throughout the four days, keeping the atmosphere lively from the opening to the final day.
Udon Thani locals, people from the Isan region and visitors from Laos
Attendees came from many groups, including residents of Udon Thani, people from the Isan region, and visitors from Laos who crossed the border to experience the event. The fact that people came from neighbouring provinces and a neighbouring country suggests that the event drew people from well beyond the local customer base.
Another factor that helped the event get talked about was well-known local influencers and creators, who attended and produced content continuously, spreading images of the lively event to people online. The organisers see this buzz as a good boost to the local economy.
The cross-sector collaboration behind the event
The organisers said the success came from the combined efforts of everyone involved, from business partners, public sector bodies, the private sector and entrepreneurs to the people of Udon Thani and the visitors who joined the event. The event has thus become another major occasion that adds colour to the province, offering people a full experience of food, entertainment and lifestyle.
More activities are still to follow as part of Makro's 37th anniversary celebration. Those interested can follow further updates through Makro's official channels.
Who should take note
Event organisers in the provinces can use this event as an example of how public sector, private sector and local entrepreneurs can join forces to attract hundreds of thousands of attendees. Hotel and food business professionals in Udon Thani and the Isan region should keep an eye on this development, as it reflects the spending power and interests of both domestic tourists and visitors from neighbouring countries.