Makro Chohuay Show Pro On Tour 2026 Comes to Chiang Mai, 24 to 27 September

CP Axtra is holding the 17th “Makro Chohuay Show Pro On Tour 2026” at Makro Chiang Mai (Super Highway) from 24 to 27 September 2026, under the theme “Any Deal, Everyone Comes”. The event gives owners of traditional neighbourhood shops (chohuay) in Chiang Mai and northern Thailand the chance to buy products at special prices and pick up knowledge to grow their businesses. It is a trade show aimed directly at small independent retailers, and it reflects the company’s role in supporting local traders.

Deals and benefits for shop owners

Over the four days, visitors will find One Day Deals with new products every day, more than 50 items in total, with discounts of up to 70%. There is also a special-price zone and a TOP 10 list of profitable chohuay products, selected for shops that want a wider product range and better value on costs.

On the benefits side, there is a “Golden Trolley” for the customer with the highest spend each day, and a “Golden Basket” for new customers who download the Makro PRO app and meet the ordering conditions. A Chohuay LUCKY DRAW also offers the chance to win major prizes, such as an electric motorcycle.

Knowledge, and AI to design a dream shop

In the knowledge zone, visitors can use AI to design and generate images of their dream chohuay shop through the “Chohuay Show PROMPT” activity. They can then get advice from experts at the Chohuay Clinic and seminars, with topics covering shop management, increasing sales and building profit in the retail business.

The highlight is content that shop owners can put to practical use, from costs and choosing products that match their customers, to finding opportunities to increase income.

Activities for families and content creators

The event includes a Food Truck zone with a variety of restaurants and dishes, and a mini concert by the artist “Kantong Thungngern” on Saturday 26 September 2026 from 17.00 to 18.00, suitable for those bringing their families to the event.

For online audiences, the PROfluencer Challenge invites participants to create content on TikTok for total prize money of more than 35,000 baht. There is also a 21 Days Challenge for customers who order through the app consistently, as well as “Makro Chohuay Show Pro Live”, which broadcasts promotions and discounts live via Facebook and Makro PRO.

Opening ceremony and attendees

The opening ceremony was presided over by Mr Nattaporn Mahaiboon, Chiang Mai Provincial Commercial Officer, and Mr Pannawit Pathomwattananurak, Northeastern Regional Manager, together with Mr Borawet Tantrananon, Vice Chairman of the Chiang Mai Chamber of Commerce for Commerce and Domestic Trade.

Other executives attending included Mr Nattaphon Apisiriwattana, B2B Sales Regional Manager, Northeastern Region; Ms Supanan Chanlasat, Northern Regional Manager; and Mr Pannathat Supanakhon, General Manager of Makro Chiang Mai (Super Highway).

Event summary

This news will interest chohuay shop owners and retail operators in northern Thailand who want special-price products and fresh knowledge in one place. Event organisers and exhibition professionals can also look to this event for an approach that combines selling with education and entertainment.