True Digital Park Hosts JINGLE BELL ROCK from 5 November 2026 to 5 January 2027

True Digital Park, in collaboration with Thai artist Gift Suthathip Uppasuk, also known as BOMFHA, has launched its year-end celebration campaign titled JINGLE BELL ROCK at the Hillside courtyard and across the True Digital Park complex from 5 November 2026 to 5 January 2027. The event aims to transform the space into a stage for rock music and contemporary art to cater to urbanites, working professionals, startup groups, and families looking for a year-end gathering spot. In addition, it helps connect people under the Connected Community concept and drives the Experience Economy through evening dining, gift shopping, and entertainment activities all in one place.

Pop Art Space Design and Opening Day Atmosphere

A highlight of this year's event is the use of artwork by BOMFHA, a Creative Illustrator and international contemporary pop art illustrator, to decorate the entire complex with colours that convey positive energy and everyday stories. The Jingle Bell Rock Opening Party was held on the evening of 5 November 2026, with Dr Jirapong Pipattanapiwong, President and executive of True Digital Park, joined by the management team, artists, media members, and influencers in large numbers. The event featured a countdown to light up a large rock-style Christmas tree at the Hillside courtyard, accompanied by innovative light and sound effects and a live music performance titled Jingle Bell Rock Opening Show by the Santa & Rock Stars Performer group.

Throughout the two-month period, visitors can experience the Holiday Beat through art installations under The Rockin' Decoration, featuring the large Christmas tree, The Rockin' Christmas Tree, at the Hillside courtyard as a key photo spot. There is also a karaoke room named Sing the holiday Rockin' where attendees can sing to celebrate the festive season, as well as the Rockin' Jingle Beat area for listening to songs from a Rock Playlist according to their preferences. From 24 to 25 December 2026, the Carol x Rock & Christmas Parade activity will take place, featuring Christmas carols played on rock guitar alongside a Santa Claus parade handing out sweets throughout the shopping centre.

Privileges for Shoppers and Benefits for Readers

For sales promotions, Festive Privileges & Rewards allows shoppers to accumulate receipts to redeem a Gift Voucher from Tops and Lotus's, or redeem limited edition complimentary items such as the Dream Beat Set and Rocker Hugger, along with up to 18% cashback from participating credit cards and additional TrueMoney Coins when paying via the TrueMoney application. Meanwhile, the highest cumulative spender throughout the event in the Top Spender activity will have a chance to win a pink Samsung Galaxy Z Flip8 foldable mobile phone (12/256 GB) worth 42,900 baht. Furthermore, from 16 to 25 December 2026, the Jingle Rockin' Gift activity gives attendees a chance to win a T-shirt, Shopping Bag, and special-edition pin over 10 consecutive days.

Information on this event is of interest to event organisers and venue managers, who can study how contemporary art can be combined with music to attract visitors during the festive season. At the same time, hotel staff in Bangkok, particularly near BTS Punnawithi Station, can use the event details to recommend a venue to guests looking for evening dining and gift shopping. Tourists and the general public can also use this information to plan a trip to take photos and join the year-end activities conveniently via the Skywalk connection.