Hua Hin launches 90m baht Hua Hin Well Played campaign with free sports until Feb 2027
Proud Group and TAT launch the 90 million baht Hua Hin Well Played tourism campaign, offering free sports and water park access from November 2026 to February 2027.
Proud Group, together with the Tourism Authority of Thailand (TAT) and three other partners, namely Chang International Co., Ltd., AIA Thailand and Cal-Comp Electronics (Thailand) Public Company Limited, is investing a budget of over 90 million baht to launch the “Hua Hin Well Played” tourism campaign in Hua Hin from November 2026 to February 2027, with the goal of positioning Hua Hin as a Wellness Lifestyle destination through sports, health and music activities that tourists can enjoy free of charge across several programmes.
Suwat Liptapanlop, former Deputy Prime Minister and Chairman of the Project Advisory Board, stated that Thai tourism today must focus on quality and the length of stay of tourists rather than numbers alone. Hua Hin has strengths in its seaside resort atmosphere and simple way of life, which can be developed into a quality Wellness and Longevity city. Meanwhile, Proudputh Liptapanlop, Executive Director of Proud Group, added that this campaign will build on ongoing events in the area, such as the ITF World Tennis Tour 2026 tournament, Glamping Festival 2026, AIA One Billion Day 2026 and Hua Hin Beach Countdown.
Play sports for free and enter the water park at no cost
The first highlight of the campaign is “Hua Hin Play Free”, offering 50 hours per day of free Pickleball and tennis, along with free admission to Vana Nava Water Jungle Hua Hin for 50 people per day. Tourists staying in Hua Hin can claim these privileges by presenting proof of a hotel or accommodation booking in the area during the specified period.
| Details | Information |
|---|---|
| Campaign period | November 2026 to February 2027 |
| Free Pickleball | Arena Pickleball Club, Bluport Hua Hin shopping centre, 50 hours per day, from the normal price of 800 baht per hour |
| Free tennis | Arena Hua Hin, 50 hours per day, from the normal price of 800 baht per hour |
| Free water park | Vana Nava Water Jungle Hua Hin, 50 people per day, from the normal price of 1,400 baht per person |
| Eligibility condition | Present proof of hotel or accommodation booking in Hua Hin between November 2026 and February 2027 |
| Video-sharing activity prize | Toyota Land Cruiser FJ 4WD 2.7 car, starting value 1,289,000 baht |
| Campaign budget | Over 90 million baht |
Beach transformed into a sports ground, complete with a campaign theme song
Another highlight is the “Hua Hin Hybrid Beach Playground”, which transforms Hua Hin beach into a seaside workout space featuring Pickleball by the Beach, Functional Training and Hybrid Workout, as well as rotating activities such as Beach Yoga, Beach Pilates and Beach Running Club. The campaign will conclude in February 2027 with a Running Club Festival, which is currently being prepared in collaboration with a world-class DJ from the United States.
On the music side, the campaign has rearranged the songs “Hua Hin Sin Mon Rak” and “Sing Lek Lek Thi Riak Wa Rak” into special tracks performed by Wan Thanakrit and Film Bongkot to serve as the city’s theme songs, while inviting tourists to film and share their experiences via TikTok or Instagram Reels with the hashtag #HuaHinWellPlayed for a chance to win a Toyota Land Cruiser FJ car.
This news is of interest to tourists planning to visit Hua Hin between November 2026 and February 2027 who wish to claim free sports or water park privileges, as well as local hotel staff looking to inform guests of these benefits, and event organisers interested in combining sports and lifestyle activities to stimulate travel.