Makro x Heliconia Udon Thani Food Festival Runs Until 20 September 2026
Makro and Heliconia H Group are holding a four-day food festival at Muang Thong Charoen Si Market in Udon Thani, featuring a 30-metre waterfall, celebrity chefs and concerts.
Makro, under CP Axtra, has teamed up with Heliconia H Group and local operators to launch "Makro x Heliconia Udon Love Like a PRO" at Muang Thong Charoen Si Market in Udon Thani province, to celebrate Makro's 37th anniversary. The event runs for four consecutive days and features a 30-metre-high waterfall, dishes from more than 50 Celebrity Chefs, special-price shopping, and concerts by leading artists, with the aim of boosting the local economy and drawing tourists to the province.
A 30-Metre Waterfall and Chefs From Famous TV Shows
The event's highlight is a large waterfall as tall as a 10-storey building, set up as a new landmark at the centre of the event. Visitors can take photos and stroll around the venue all day.
On the food side, more than 50 Celebrity Chefs from IRON CHEF Thailand, MasterChef Thailand, The Restaurant War Thailand and related shows are taking part, preparing special menus for attendees to sample. Restaurants awarded Michelin recognition also have booths at the event.
Shopping With Discounts of Up to 50% and Concerts by 8 Artists
The event features products from leading brands and deals with discounts of up to 50%, for those who want to shop while sampling food.
On the entertainment side, there are concerts by MILLI, Kong Huayrai, Maiyarap, Hai Arpaporn, Phai Phongsathon, Mek Apisit, Meyou and Paradox.
Event Details
| Detail | Information |
|---|---|
| Event name | Makro x Heliconia Udon Love Like a PRO |
| Dates | Four days in total, ending Sunday 20 September 2026 |
| Time | 12:00 to 24:00 |
| Venue | Muang Thong Charoen Si Market, Udon Thani province |
Comments From the Organisers
Mr Thanis Chearavanont, Chairman of the Executive Board, CP Axtra Wholesale Business Group, said the event builds on Like a PRO in Songkhla province during the Songkran period, which proved that new experiences can add vibrancy to a city and create real opportunities for local businesses.
He said Udon Thani has a good location, connected to key provinces in the north-east and serving as a gateway to Laos, giving it the potential to be a destination that attracts both regional visitors and international tourists.
Mr Kitikorn Penroj, Chief Executive Officer of Heliconia H Group, said the partnership combines Heliconia's strengths in Food Experience and Entertainment with Makro's network, so that attendees can enjoy food, entertainment and lifestyle all in one place, while stimulating spending and creating opportunities for local operators.
The event was officially opened by Mr Natthapong Khamwongpin, Deputy Governor of Udon Thani province.
Who This News Matters To
Tourists and people from the north-east who want to sample dishes by famous chefs while watching concerts on the same day will benefit directly from this event. Meanwhile, organisers and professionals in events, tourism and restaurants should take note of the format combining food, entertainment and retail, an approach that has proven effective in drawing visitors to secondary cities.