Department of Tourism Launches Muslim-Friendly Routes in Six Pilot Provinces
The Department of Tourism and the Institute for Small and Medium Enterprises Development present six Muslim-friendly tourist routes focusing on halal food and community culture.
The Department of Tourism, in collaboration with the Institute for Small and Medium Enterprises Development, announced the launch of a new tourism approach on 7 October 2026 to stimulate the Muslim tourist market. This project presents new Thai travel routes across six pilot provinces nationwide. This initiative was created to invite travellers to open up to new experiences and experience Thailand from a different perspective, focusing on tourism that truly answers the lifestyle and faith of Muslims.
6 Muslim-Friendly Destinations
| Details | Information |
|---|---|
| Pilot Destinations | Chiang Mai, Kanchanaburi, Chonburi, Phra Nakhon Si Ayutthaya, Nakhon Si Thammarat, Yala |
| Project Highlights | Halal food, respect for beliefs, and community activities |
| Project Initiators | Department of Tourism and the Institute for Small and Medium Enterprises Development |
| Announcement Date | 7 October 2026 |
The core concept of developing these routes is to present a perfectly blended diversity. Tourists will experience the beauty of nature, learn interesting history, and absorb the culture as well as the local community's way of life. Indispensable is the connection of faith to travel, through the provision of halal food services and facilities that accord with religious principles. This project wishes to communicate that travelling is not just going to different places, but creating meaningful experiences through deeply experiencing the way of life.
Chiang Mai, the Hub of Lanna Experiences
Chiang Mai province has been presented as one of the outstanding model areas for Muslim tourists. This city is full of mountain charm, beautiful Lanna architecture, and a simple lifestyle that is full of stories. Driving Chiang Mai forward this time focuses on the transition from just being a tourist attraction that people visit, to being an area where visitors can truly come to experience, learn, and participate with the community.
Tourists can open up new perspectives through activities that reflect local identity. Area development and various services are designed to fulfil the journey with convenience and create peace of mind for Muslim tourists. Having halal food services and hospitality that understands cultural diversity makes Chiang Mai more than a tourist city, but a place where people can come to create memories and share valuable experiences together.
Presenting this Muslim-friendly tourist route information is highly beneficial for hotel, restaurant, and event organisers who can adopt the concepts to improve their own services. Furthermore, it answers the needs of travellers who want to find a holiday destination that perfectly understands and supports specific group needs.