Department of International Trade Promotion Held Thai Night Busan 2026 at Park Hyatt Busan

The Department of International Trade Promotion, Ministry of Commerce, held Thai Night Busan 2026 under the concept Reimagining Thailand on 11 October 2026 at the ballroom of Park Hyatt Busan in Busan, Republic of Korea. The event aimed to elevate the image of Thailand's film, entertainment media and content production industries to the international market during the Asian Contents & Film Market (ACFM) 2026, where Thailand was selected as the event's first Country of Honor. The ceremony was graciously presided over by Princess Ubolratana Rajakanya Sirivadhana Barnavadi, who opened the event, while providing a space for Thai entrepreneurs to build business networks with international buyers, investors and partners.

Highlighting the Potential of the Thai Film and Entertainment Media Industry as Country of Honor

At the opening ceremony of Thai Night Busan 2026, Princess Ubolratana Rajakanya Sirivadhana Barnavadi delivered opening remarks emphasising Thailand's potential and readiness in all dimensions to support the growth of the global entertainment industry. She also viewed the presentation REIMAGINING THAILAND: THAILAND WHERE FILMS COME ALIVE, which reflected the capabilities of Thai personnel and producers. In addition, the event featured Kim Thitisawan Goodburn as master of ceremonies, joined by Thai actors Mew Suppasit Jongcheveevat and Tul Pakorn Thanasrivanitchai, who took part in promoting Thai content production and conveying the appeal of the Thai entertainment industry to attendees from various countries.

Thailand being honoured as the first Country of Honor at the Asian Contents & Film Market (ACFM) 2026 represents a significant opportunity to reinforce Thailand's role as a regional hub for creative media production. The Department of International Trade Promotion therefore used the event space within Park Hyatt Busan as a platform to connect Thai producers directly with foreign investors. Returning to host the event in Busan helps build confidence among trading partners and continuously supports adding economic value to the Thai entertainment industry.

Opening the Thai Company Showcase Stage and International Business Negotiation Space

Key activities at the event included the Thai Company Showcase stage, which gave Thai entrepreneurs the opportunity to present their content production capabilities through presentations or Showreels alongside live performances by cast members from the productions. This presentation format allowed international buyers, investors and partners to closely observe the production skills and quality of Thai actors. The 4 Thai companies that participated in the stage presentations were World Premier Art, Waga Creative, Mojo Living and Dream Dimension.

In addition to the stage presentations, the event also featured a Networking Reception and Cocktail Party to create an atmosphere for conversation and exchanging business perspectives between Thai entrepreneurs and international partners. Attendees were able to directly discuss cooperation in licensing sales, co-production and international market expansion. All of the activities therefore served both to build the national image and to expand trade opportunities at the same time.

Relevance of This News for Event Organisers and Hotel Professionals

This news serves as an interesting case study for MICE professionals and organisers managing international events who wish to design functions that combine a showcase presentation stage with business negotiations in a Networking Reception and Cocktail Party setting. At the same time, hotel sales and banqueting professionals can study the approach to using the ballroom space at Park Hyatt Busan to accommodate a national-level event featuring both Showreel screenings and live performances. Meanwhile, businesses in the entertainment media industry and business travellers can use this information to follow the direction of the Department of International Trade Promotion in supporting Thai entrepreneurs in the global market.