Marketing Association of Thailand, PSU and Hatyai University Host Southern Seminar
The Marketing Association of Thailand, PSU and Hatyai University held a marketing roadshow seminar in Songkhla on 26 September 2026, filling the hall to capacity.
The Marketing Association of Thailand, together with the Marketing Association of Thailand Education Foundation, Prince of Songkla University's Hat Yai Campus, and Hatyai University, held the "Thailand Marketing Day Roadshow: South 2026" seminar on 26 September 2026 in Songkhla Province, under the concept "Riding the Wave of New Opportunities: Building Southern Businesses Towards Stability". The event aimed to give lecturers, students and entrepreneurs in the southern region a grounding in modern marketing, and attracted enough interest to fill every seat in the seminar hall.
Three Programmes, Building From Lecturers to Entrepreneurs
The event was structured around three main activities to cover different target groups within the marketing field. The first, "Training The Trainers Roadshow", focused on giving lecturers modern marketing knowledge so they could develop teaching curricula that keep pace with the business world. The second, "J-MAT: Pathway to Marketing Roadshow", was held for students preparing to enter the working world, to inspire them and build skills outside the classroom.
The main activity of the day was the "Thailand Marketing Day Roadshow: South 2026" seminar stage, which explored future marketing trends and strategies in depth for marketers and entrepreneurs directly, aiming to help local businesses and small and medium-sized enterprises in the South adapt to new opportunities in time.
| Detail | Information |
|---|---|
| Event date | 26 September 2026 |
| Venue | Songkhla Province |
| Organisers | Marketing Association of Thailand, Marketing Association of Thailand Education Foundation, Prince of Songkla University's Hat Yai Campus, and Hatyai University |
| Event concept | Riding the Wave of New Opportunities: Building Southern Businesses Towards Stability |
| Number of speakers | More than 17 |
Seminar Hall Packed as Over 17 Experts Share Their Knowledge
The seminar attracted strong interest from lecturers, students and entrepreneurs in the southern region, filling every seat in the seminar hall and clearly reflecting the region's enthusiasm for marketing. More than 17 speakers and national experts took part, sharing their first-hand experience throughout the event.
Assistant Professor Dr Ek Phatharathanakul, President of the Marketing Association of Thailand, said that in holding the event in the South, the Association intended to act as a bridge connecting international knowledge with the local context, and viewed the positive response as confirmation that the South is ready to meet a new wave of business change. Executives from Prince of Songkla University's Hat Yai Campus and Hatyai University viewed the collaboration as a concrete link between the education and business sectors, one that will help build a strong network for the sustainable growth of the southern economy.
This news is of interest to organisers of seminars and training programmes looking for ways to run knowledge-sharing activities together with educational institutions in the provinces, as well as SME entrepreneurs and marketers in the South wanting to keep up to date with new business trends.