TAT's 'Charming Thailand: Feel All The Feelings' Campaign Stages Five Events Nationwide
TAT reports on the success of its 'Feel All The Feelings' campaign, which staged events in five provinces nationwide and gave away prizes worth more than 500,000 baht.
The Tourism Authority of Thailand (TAT) has announced the results of its domestic tourism campaign "Charming Thailand: Feel All The Feelings", which uses feelings as the starting point for domestic travel. The campaign was rolled out through activities and events in several provinces across the country, inviting Thai people to share their experiences under the question "What Does Thailand Feel Like to You", aiming to inspire domestic travel throughout the year.
Mr Apichai Chatchalermkit, TAT Deputy Governor for Domestic Marketing, said that travel today is no longer just about where people go, but also about how the journey makes them feel, since each area of Thailand offers a different experience. Some travel to find peace of mind, some want fun and colour, while others are impressed by the people, food and way of life they encounter along the way.
Five Events Nationwide Bringing the "Feel All The Feelings" Concept to Life
Throughout the campaign, TAT worked with its regional offices nationwide to organise events reflecting the unique charm of each area, covering nature, food, culture and community ways of life. Each event helped turn a destination into a memorable experience that visitors could share with others.
| Detail | Information |
|---|---|
| Sane Sisan Sawankhalok event | Sukhothai Province |
| Naka Show Phrao event | Bueng Kan, Nong Khai and Udon Thani Provinces |
| Rot Det Phet Ri event | Phetchaburi Province |
| Prasae Twilight: Under the Light of Time event | Rayong Province |
| Tid Tai: Southern Art Corridor event | Songkhla Province |
| Engagement activity prizes | More than 400 prizes worth a combined total of over 500,000 baht |
Engagement Activity Gives Away Prizes Worth Over 500,000 Baht with Private Sector Partners
Another key activity invited tourists to share how they feel about Thailand through the question "What Does Thailand Feel Like to You", which received an enthusiastic response from people across the country, with stories about places, people, nature and culture. The campaign awarded prizes to more than 400 participants, worth a combined total of more than 500,000 baht.
The campaign also received cooperation from several private sector partners, including 7-Eleven, EVEANDBOY, Chic Car Rent, Grab and Srichand, who supported it with public relations, promotions and various privileges, helping to expand the campaign's reach to a wider audience.
This news is of interest to organisers of local events and festivals looking for ways to create experience-based selling points, as well as to hotel professionals and tourism operators in the provinces concerned, who can build on the idea of feelings to attract tourists, and it is useful for tourists looking for new ideas for their next domestic trip.