Siam Discovery Hosts BIFW2026 Exhibition with Discounts Until 31 October 2026
Siam Discovery transforms into a runway for the BIFW2026 fashion exhibition, gathering world-class brands with special privileges throughout October 2026.
Siam Discovery continues to reinforce its position as a lifestyle leader by transforming its shopping centre space into a runway to welcome a grand national trade exhibition and fashion show. The activities are organised under the campaign Bangkok International Fashion Week 2026, or BIFW2026, gathering leading brands of various nationalities presented through numerous famous artists. This event opens a space for those passionate about the art of dressing to discover new inspiration throughout October 2026. This event not only presents apparel trends for the new season but also represents a synergy of brands wishing to communicate their identity through cutting-edge designs.
Gathering world-class brands on a special runway
The Discovery Selection zone area on the G and M floors has been revamped into a hub for renowned fashion brands from every corner of the world. Event attendees will experience new collections from leading brands such as Damson Madder from London, which focuses on practicality blended with romance, and Baum und Pferdgarten from Denmark, which perfectly balances coolness and sweetness, as well as outstanding South Korean brands OPEN YY and ADERERROR, which join in conveying their unique identities. The presentation of these works reflects the cultural fluidity that is currently driving the world.
In addition, there is menswear from Copenhagen such as LES DEUX, which focuses on simplicity with streetwear taste; KHOKI from Tokyo, which presents childhood memories through exquisite embroidery; and ANDERSSON BELL, which combines various materials to create novelty. This exhibition features multiple Thai artist groups participating to convey special looks, whether artists from Kiismet, BUS, ATLAS, or 4EVE, as well as actors from DOMUNDI. The appearance of these artists helps add colour and clearly reflects the character of each brand.
Special discounts for event attendees
The event also sees the launch of the House of Aren zone, located on the G floor. This area is a hub for trending and highly watched multi-brand clothing from Vietnam. The zone features interesting brands such as BONJOUR, which focuses on timeless beauty with exquisite silhouettes, and Fig & Tonka Atelier, which stands out for its attention to material quality. The arrangement of these spaces reflects cultural diversity harmoniously woven together through apparel. The shopping centre also provides an opportunity for consumers to freely experiment with adapting their own dressing styles.
To provide the most rewarding experience for event attendees, the shopping centre has prepared special offers for application members and participating credit card holders. Those interested can check preliminary information from the table below.
| Details | Information |
|---|---|
| Event location | Siam Discovery, Discovery Selection and House of Aren zones |
| Event duration | 1 to 31 October 2026 |
| Discovery Selection zone offers | Up to 15 per cent discount, plus an additional 2,000 baht discount when purchasing according to conditions |
| House of Aren zone offers | Receive an additional discount of up to 5,000 baht when purchasing according to conditions |
| Application member privileges | Receive discount coupons totalling up to 1,200 baht via ONESIAM SuperApp |
| Credit card privileges | Redeem for up to 30 per cent cashback when paying via participating credit cards |
News of these activities and this trade exhibition should be highly beneficial for organisers looking for ways to present contemporary exhibition spaces, as well as tourists and the general public who enjoy updating themselves on new trends. Furthermore, it is a good case study for professionals in the shopping centre and marketing industries in creating impressive shared experiences for customers.