Shell Launches Revamped Shell Shuan Shim Website Featuring Over 2,300 Culinary Locations

The Shell Company of Thailand Limited is transforming a culinary legend that has been with the Thai people for over 65 years by officially announcing the launch of the newly redesigned Shell Shuan Shim website. This platform was developed to respond to the behaviour of modern consumers who require speed in searching for information, gathering over 2,300 restaurants nationwide that have been certified for deliciousness in one place. This improvement not only makes finding restaurants easier, but also carries on the intention of curating reliable, delicious food. The brand remains committed to presenting this valuable culinary cultural heritage to seamlessly connect people with the unique flavours of each region.

A culinary legend on an online platform

The origins of this porcelain bowl symbol began in 1961 through a collaboration with food experts to seek out outstanding restaurants across Thailand without any conflicts of interest. Today, the role of the food critic has been passed down to the present era alongside a full adaptation into the digital world. The new system is designed to be user-friendly and displays comprehensive details for each restaurant. Users can read deeply into the background stories of the restaurants and the entrepreneurs in each locality, which helps consumers understand the way of life and wisdom hidden in every dish.

In addition to usage via the main channel, the brand has comprehensively expanded its communication to leading social media such as TikTok, Facebook, YouTube, and Instagram. The addition of these channels allows the stories of local-level restaurants to reach a wider audience of the younger generation. This is considered preserving and passing on the cultural heritage of Thai food to be widely known, as well as inspiring people to travel and discover new flavours for themselves.

Serving community food through Shell Café

Another interesting aspect of this development is bringing delicious local food directly to travellers. The brand has selected a total of 7 certified products and menu items to be sold within Shell Cafés nationwide. The products made available include grilled pork (moo ping), grilled chicken (kai ping), steamed sticky rice with banana (khao tom mud), omelettes, as well as snacks like sun-dried bananas and rolled bananas, which are OTOP products from the community. The selection of these foods reflects a true intention to support produce from local people.

Bringing signature food from legendary restaurants to be served in service station cafés is considered creating a new experience for customers. This campaign helps those stopping over during their journeys to conveniently and quickly enjoy excellent quality food. At the same time, it tangibly creates business opportunities and increases income for local micro-entrepreneurs. This approach also aligns with the organisation's Powering Progress mission, which aims to create shared value for Thai society.

The launch of this new website and campaign is highly interesting news for travellers who like to seek out delicious restaurants during their trips. Furthermore, it is an excellent source of information for hotel professionals or event organisers who are looking for quality local food to apply to catering or recommend to clients.