ORIGIN HOTEL highlights sustainability strategy and expands 2026 portfolio
ORIGIN HOTEL reveals a new business plan focusing on sustainable growth and expanding investments in hotels and commercial spaces to meet traveller needs.
ORIGIN HOTEL is fully driving forward its recurring income business group by announcing the adoption of a Circular Business Model to create sustainable growth in the accommodation and tourism industry. Management has set a long-term goal to expand the asset portfolio to cover hotels, office spaces, and commercial spaces by 2026. This plan also includes preparing to present several newly opened hotels in high-potential locations to accommodate the continuously increasing demand from both domestic and international tourists. All of these operations will help strengthen the business structure and comprehensively meet market expectations.
4 core pillars of asset development and management
The key strategy adopted by ORIGIN HOTEL consists of four core pillars that focus on collaboration and professional management. It begins with developing projects alongside domestic and international partners in a joint venture format, ranging from international real estate developers such as Nomura Real Estate and Tokyu Land Asia, to other business groups like EnCo, as well as landowning groups such as Asset Bloom and K EAST. In addition, there are investor groups such as CI:Z Investment LLP and SMC coming in to help create new leisure spaces. Most recently, the company has partnered with HBNB Hotel101 Global Holdings Corp from the United States to prepare for the development of the Hotel101 Bangkok Don Mueang project, which will be the first Hotel101 brand in Thailand.
Regarding asset management operations, the brand places importance on creating added value and maintaining international standards. The company has therefore brought in global hotel chains such as IHG Hotels & Resorts, along with Accor and Marriott, to co-manage various projects since 2020. Continuously bringing in international brands to participate will help elevate service standards to be widely recognised. This approach plays a crucial role in building confidence for guests in the Bangkok area, special economic zones, and major tourist cities nationwide.
Capital recycling to build upon the future
As for unlocking asset value and bringing capital back to create new opportunities, ORIGIN HOTEL has begun operating according to a plan to sell off some assets to maintain cash flow and bring the resulting profits back to systematically invest in expanding the business network. This type of recycling will allow the company to expand its business to cover hotel projects, mixed-use projects, and new businesses that meet the lifestyles of people today. In the fourth quarter of 2026, there are plans to open Moxy Phuket Chaofa, which will strengthen the entire hotel portfolio. Furthermore, there is a commercial space project like Portobello Mall in the Chaeng Watthana area, which is preparing to launch as a new lifestyle hub, as well as the Origin Complex Sanampao office building space, which has been designed according to international green building standards.
| Details | Information |
|---|---|
| Target number of hotels by 2026 | 10 locations (total 2,561 rooms) |
| New hotel opening in Q4 2026 | Moxy Phuket Chaofa (255 rooms) |
| Asset value of Moxy Phuket Chaofa project | Approximately 780 million baht |
| New commercial space project | Portobello Mall in Chaeng Watthana area (approximate retail space 7,000 square metres) |
| New office building project | Origin Complex Sanampao (total leasable area 36,000 square metres) |
This news of business group expansion from ORIGIN HOTEL is considered highly interesting for hotel professionals who are looking for career growth opportunities with a nationally stable organisation. Additionally, it is useful information for event organisers seeking new venues to host diverse corporate activities or meetings. Ultimately, this news also caters to tourists and the general public who are looking for newly opened hotels and modern lifestyle destinations for leisure in the near future.