N.C.C. Opens Sarapad Thai at QSNCC to Boost Thai MICE Ahead of 2026 Global Events

Queen Sirikit National Convention Center continues to develop its retail space to offer variety and accommodate all groups of visitors and conference attendees. Recently, it officially launched Sarapad Thai, aiming to be a space that gathers quality products crafted by Thai people. The opening of this new space is considered another step forward in elevating Thailand's MICE industry, ensuring readiness to welcome international conferences, especially in preparation for hosting the 2026 IMF and World Bank Group Annual Meetings in October 2026.

A hub for Thai crafts and design products

Sarapad Thai operates under the "etc. Thainess" concept, which focuses on conveying Thailand's identity in a contemporary and accessible format. The shop acts as a curator, selecting products that reflect the lifestyle and creativity of Thai people to display and sell in one unified space. The products within the store are diverse, covering fashion, jewellery, crafts, home décor, and local food. Every item has passed quality assessments and features an interesting background story. The development of this space will help international attendees with limited travel time conveniently experience art and culture, and purchase unique souvenirs to take back home.

Special collections for international attendees

Sarapad Thai's product presentation aims to create memorable experiences for those travelling to the venue. In addition to general products, the shop has partnered with Frasers Property (Thailand) to develop a space that answers the needs of all lifestyles. Specifically for the Queen Sirikit National Convention Center branch, the team has prepared a special collection of souvenirs to welcome attendees of the 2026 IMF and World Bank Group Annual Meetings. Significant symbols of Bangkok, such as the tuk-tuk, the Giant Swing, the BTS Skytrain, the Garuda, and the Temple of the Emerald Buddha, as well as the architecture of the Queen Sirikit National Convention Center building itself, have been redesigned onto various practical items. This product group includes tote bags, scarves, tumblers, notebooks, and coffee mugs, acting as representatives of Thailand that visitors can keep as memories.

This news is of interest to conference organisers, international tourists, and hotel professionals involved in the exhibition industry. This space will serve as another key alternative that facilitates the sourcing of high-quality souvenirs. Furthermore, it helps create a lasting impression and perfectly fulfils the experience of visiting Thailand for event attendees.