Namchow Thailand Launches Two New BIN BIN Multigrain Flavours at Marché Thonglor

Namchow Thailand, a specialist in manufacturing and exporting processed rice food products worldwide, held a launch event for two new flavours of BIN BIN Multigrain baked rice and grain snacks on 16 October 2026 at Splash Box Studio at the Marché Thonglor project. Held under the title “BIN BIN Multigrain Crunch & Punch Experience: Full Crunch, Full Energy Fun”, the event aimed to connect the product with younger consumers who have an active lifestyle and are mindful of their daily food choices. The event combined a Cardio Boxing workout session with actual product tasting to cater to the current Better-for-You Snacking trend.

Marketing Strategy Connecting Active Lifestyle to Real Experience

Jeffrey Eng, Head of Brand Business at Namchow Thailand, revealed that modern consumers do not view Fitness & Wellness solely as exercise, but also place importance on relaxation and choosing snacks that are convenient to eat and delicious. The company therefore aims to shift perceptions of the multigrain snack to make it more accessible and become an Everyday Snack Moment each day. The core concept, “Fuel Your Energy, Punch Your Vibe”, is used to communicate that self-care does not need to be complicated and can be enjoyed with favourite flavours.

The event attracted interest from KOLs and Influencers in the Fitness & Wellness sector, as well as Lifestyle & Healthy Food Creators, who joined the workout and tasted the products. The campaign format paired the word “Crunch”, representing the crisp texture of the snack, with the word “Punch”, referring to the energy of boxing to the beat of the music during the Cardio Boxing activity, before taking a break to enjoy the snacks together. Organising this type of activity enabled creators to capture the atmosphere from the workout session through to the break as content on TikTok and Instagram to build awareness and encourage followers to purchase the products for themselves.

BIN BIN Multigrain Product Highlights and Distribution Channels

BIN BIN Multigrain is developed using more than 39% grain ingredients, comprising brown rice, black sesame and flaxseed. The production process uses baking to achieve a light, crispy and enjoyable texture without added MSG and is gluten-free. These qualities make the snack suitable for eating during work breaks, carrying while travelling or consuming after completing various activities.

This launch comes with two new flavours designed to be easy to eat and aimed at converting consumers from initial tasting to regular repeat purchases. Details of the new flavours and key distribution information are summarised as follows:

• Triple Cheese stands out with its rich cheese aroma and flavour for those who enjoy a well-rounded taste.
• Spicy Nori blends the aroma of seaweed with a balanced spicy flavour, offering a crispy and enjoyable texture.

This press release offers an interesting approach for event planners and organisers looking to design a product launch event using a studio workout activity to add vibrancy and generate content on social media. At the same time, baked multigrain snacks that are gluten-free and have no added MSG are also suitable for hotel professionals seeking snacks to prepare for meetings, as well as travellers and the general public looking for convenient portable snacks while travelling.