MISTINE Holds Q4 2026 Sales Conference at The Grand Fourwings Convention Hotel

Well-known cosmetics brand MISTINE went ahead with a grand quarter 4, 2026 conference for its sales executives, at the Area Sales Executive level, from across the country. The event was held under a central concept of uniting the sales team's strength towards a single goal, strongly and effectively. It took place on Friday 9 October 2026, from 09:00 to 22:00, a full-day event, using the event space of The Grand Fourwings Convention Hotel to host the attendees. The gathering served both as a channel for communicating corporate-level policy and as an opportunity for staff from various regions across the country to meet and strengthen their relationships further.

Senior executives back sales team to deliver results

The conference was graced by Mr Danai Deerojanawong, the brand's Chief Executive Officer, who presided over the opening and warmly welcomed every member of staff up close. The first part of the agenda focused on communicating business direction and year-end sales targets so that all personnel shared a common understanding. Executives and operational staff used the occasion to talk and exchange views constructively in order to find ways to develop the business further. The activity also helped build morale, giving sales personnel the readiness to perform their duties to the best of their ability. The brand places importance on developing its people, believing that the organisation's lasting success comes from the combined effort of every member of staff carrying out their role to the best of their ability.

Celebrating success with a special surprise activity

Besides intensive discussion of sales strategy, the conference also served as an important stage for celebrating the operating results and sales growth achieved continuously through the first three quarters of 2026. The organising committee prepared a special activity as a reward for the dedication of every member of the Area Sales Executive team. The highlight of the event was an appearance by well-known actor Ananda Everingham, the current presenter for the Top Country product, who joined the team for an informal meet-and-greet and photographs. The entertainment activity added colour, smiles and positive energy for all staff before they returned to their duties and continued driving sales in the final quarter of the year.

News of this event should be useful and serve as an interesting case study for those who organise seminars, as well as people working in the hotel and catering industry. The overview of the event illustrates a corporate event format that combines both formal business meetings and recreational activities to motivate staff, all within a single venue.