MBK Center Receives Diamond Award from TAT for Grand Sale 2026 Campaign
MBK Center received TAT's Diamond award as the top seller in the Amazing Thailand Grand Sale 2026 tourism campaign.
MBK Center, the shopping mall in the Pathumwan area, recently received a Diamond-level plaque of honour from the Tourism Authority of Thailand (TAT) in the Top Seller activity under the Amazing Thailand Grand Sale 2026 tourism campaign. The ceremony was held at the Charuvastr Meeting Room, 10th floor, TAT Head Office. The Diamond level is awarded to establishments with cumulative sales of 10 million baht or more, the highest tier of the programme.
What Determines the Diamond Award Level
The Governor of the Tourism Authority of Thailand presided over the plaque presentation ceremony, awarded to establishments with the highest sales under the Amazing Thailand Grand Sale 2026 programme's Top Seller activity. Award levels are divided according to cumulative sales, and MBK Center achieved sales meeting the highest criteria, earning the Diamond plaque, set at cumulative sales of 10 million baht or more.
The representative who received the plaque on behalf of MBK Center was Ms Saranya Charoensiri, Senior Director of Intelligent Creative and Marketing Co., Ltd., who received the plaque from Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand.
| Detail | Information |
|---|---|
| Programme | Amazing Thailand Grand Sale 2026, Top Seller activity |
| Award level received by MBK Center | Diamond |
| Diamond level sales criteria | Cumulative sales of 10 million baht or more |
| Presented by | Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand |
| Received by | Ms Saranya Charoensiri, Senior Director, Intelligent Creative and Marketing Co., Ltd. |
| Ceremony venue | Charuvastr Meeting Room, 10th floor, TAT Head Office |
The Amazing Thailand Grand Sale Campaign Supporting Thailand as a Shopping Destination
The Amazing Thailand Grand Sale 2026 programme is a tourism campaign that the Tourism Authority of Thailand is driving together with retail operators nationwide, to support Thailand's position as a world-class shopping destination. The Top Seller activity within the programme recognises establishments that generate the highest cumulative sales during the period the campaign runs.
MBK Center's receipt of the highest-level plaque in this activity reflects that the mall remains a shopping destination that attracts both Thai and international tourists, and continues to play a role in supporting the national tourism campaign.
This news is of interest to retail operators and shopping malls tracking the direction of TAT's tourism campaigns, as well as hotel professionals and event organisers who need information on tourism and shopping promotion activities to help plan for welcoming visitors.