Mahajak Development Marks 55th Anniversary with Partner Party in Bangkok
Mahajak Development celebrated its 55th anniversary with a partner appreciation event at Grand Centre Point Lumpini, unveiling its new 'Go Beyond Together' business direction.
Mahajak Development Co., Ltd., a leader in audio, visual and professional solutions, held the Mahajak 55th Anniversary Partner Party on 9 October 2026 at Grand Centre Point Lumpini to celebrate the company's 55th anniversary and thank the dealers and business partners who have grown alongside it over the years, while unveiling its future business direction under the concept "Go Beyond Together".
The event was held under the theme "Sense Our World", conveying Mahajak's identity through three core pillars: legacy, innovation and future. It elevated the traditional partner appreciation dinner into a brand experience activity, giving attendees a closer encounter with the company's innovation, technology and vision.
| Detail | Information |
|---|---|
| Event | Mahajak 55th Anniversary Partner Party |
| Date | 9 October 2026 |
| Venue | Grand Centre Point Lumpini |
| Theme | Sense Our World |
| Business direction concept | Go Beyond Together |
Mahajak executives announce direction for three business groups
The event was honoured by Mahajak's executive team, who shared the company's business direction. Peerapap Kanjanachaiyaphum, COO of the air conditioning business group, spoke about the strength of Mitsubishi Heavy Duty air conditioners, which have grown through the cooperation between MHI, Mahajak and its partners, with a goal of creating value beyond the product itself.
Kittisak Kanjanachaiyaphum, COO of the consumer and smart solution business group, revealed the direction for extending the audio business into becoming a full-service solutions expert, creating long-term growth opportunities together with partners. Meanwhile, Kasemsin Kanjanachaiyaphum, CEO, reaffirmed the "Experts Who Care" concept, which has been the core driving force behind Mahajak throughout its 55 years.
See the Sound exhibition and entertainment from leading artists
One of the event's highlights was an exhibition titled "See the Sound", which used PJ Link 3D kinetic LED screen technology to tell a story through sound, visuals and movement, conveying the four values Mahajak upholds: commitment, support, success and thank you, turning the "Sense Our World" concept into a tangible experience.
The celebration also featured performances by Suay Sarocha, Tilly Birds and Burin Boonvisudh, along with special guest Mario Maurer, brand representative for Mitsubishi Heavy Duty under the Mahajak group, who helped create excitement and engaged closely with attendees throughout the event.
Over the past 55 years, Mahajak stated that its success has come from the trust and support of partners across every sector, and that it is ready to move forward into new opportunities with stronger innovation, expertise and cooperation under the concept "Go Beyond Together".
This is of interest to event industry professionals and organisers looking for brand experience event ideas in hotels, as well as hotel professionals interested in examples of how large-scale corporate events can be hosted at a venue such as Grand Centre Point Lumpini.