MAGURO GROUP Partners with ONYX Hospitality Group for 30% Hotel Discount Promotion

MAGURO GROUP, the operator of restaurant brands including MAGURO, MAGURO KAPPOU and HITORI SHABU, has partnered with ONYX Hospitality Group, owner of the Amari, OZO, Shama and Oriental Residence hotel brands, to launch a hotel promotion exchanging benefits between members of the two programmes from 15 October 2026 to 31 March 2027. Give More+ Club members will receive a 30% room discount across a total of 29 ONYX group hotels, while ONYX Rewards members are entitled to a complimentary dish when dining at MAGURO GROUP restaurants.

Mr Teerapob Kranlert, Chief Marketing Officer of MAGURO GROUP, said that this collaboration stems from the Give More concept, which aims to deliver value to members beyond dining at its restaurants. The company therefore chose to partner with ONYX Hospitality Group due to its aligned service standards. Currently, Give More+ Club has more than 400,000 members, accounting for approximately 57% of the group's total sales.

Mrs Pornthip Paothong, Vice President of Marketing at ONYX Hospitality Group, said that on the occasion of the brand's 60th anniversary, the company aims to expand ONYX Rewards member benefits to cover a broader range of lifestyles, including travel, leisure and dining, in line with the Every Stay Becomes More concept.

30% Room Discount for Give More+ Club Members

Give More+ Club members receive a 30% discount on rooms at the Best Flexible Rate, for both Room Only and Room & Breakfast options, at a total of 29 hotels under the Amari, OZO, Shama and Oriental Residence brands, comprising 17 in Thailand, 6 in Malaysia, 3 in Hong Kong, 2 in Laos and 1 in Sri Lanka.

Bookings and stays can be made from today until 31 March 2027 by entering the Give More+ Club membership number in the Additional Details and Preferences field on the ONYX Rewards website. The name on the booking must match the registered name, and the membership page must be presented via the web app at check-in. Guests will also receive ONYX Rewards points credited to their account within 30 days after check-out.

Complimentary Dish for ONYX Rewards Members at MAGURO GROUP Restaurants

ONYX Rewards members who spend at least 1,600 baht per receipt at MAGURO or MAGURO KAPPOU will receive a complimentary Sashimi Warayaki dish worth 590 baht, while those dining at HITORI SHABU will receive a complimentary 240-gram A la Carte Kata Rosu A5 dish worth 459 baht. These prices exclude value-added tax and service charge.

This privilege is for those who are members of both Give More+ Club and ONYX Rewards, limited to 1 dish per receipt and 1 redemption per person per visit. Bills cannot be split for repeat redemptions, and the offer cannot be combined with other promotions, except for the birthday dish. The entire programme is limited to a total of 500 redemptions, divided into 250 redemptions at MAGURO and MAGURO KAPPOU and 250 redemptions at HITORI SHABU, which may run out ahead of schedule depending on daily ingredient availability.

Non-members can register for Give More+ Club free of charge via LINE OA or when dining at any MAGURO GROUP restaurant, while ONYX Rewards membership is available free of charge via the ONYX Hospitality Group application or website. Guests must inform staff before ordering food to redeem the privilege.

This news is of interest to travellers planning to stay at ONYX Hospitality Group hotels from late this year to early next year, as well as hotel and restaurant professionals following cross-business CRM partnership models that link member privileges from dining to leisure stays.