LEAD Creative Pop-up at Central EastVille: Event Diary for 24 to 30 September 2026
Participants of LEAD Batch 8 will test new products and brands with real customers at Central EastVille from 24 to 30 September 2026.
Central Pattana is opening a Retail Sandbox at Central EastVille shopping centre, where participants in the "LEAD Batch 8 by Central Pattana" programme can bring their own business ideas and trial selling them to real customers at the LEAD Creative Pop-up market, held from 24 to 30 September 2026. The aim is for participants to receive direct feedback from buyers before deciding which ideas should go further.
A business testing ground developed with real customers
The Retail Sandbox is a space set up by Central Pattana as a testing ground for a new generation of entrepreneurs. Each participant puts into practice what they have learned from business gurus across a range of fields, rather than stopping at the training room. Customers who walk into the event are therefore not just buyers but also co-developers of the businesses.
The programme's concept is to build on New Things and turn them into New Success. Participants can come up with new products, create new brands or devise new marketing strategies, and then put them in front of real consumers. The feedback gathered on site will be key information in deciding which ideas have the potential to go further.
Event information for visitors
The event takes place at Central EastVille shopping centre for seven consecutive days. Anyone interested in seeing new products and brands before anyone else can note the dates in their event calendar. The key details are summarised in the table below.
| Details | Information |
|---|---|
| Event name | LEAD Creative Pop-up market |
| Dates | 24 to 30 September 2026 |
| Venue | Central EastVille shopping centre |
| Organiser | Central Pattana |
| Programme | LEAD Batch 8 by Central Pattana |
Visitors are the first to try
Visitors to the event will meet the challenges of a new generation of entrepreneurs from their very first steps, including products that have not yet been sold anywhere, brands that have just started out, and marketing concepts still waiting to be proven. Each visitor's opinion therefore carries weight in the idea owner's decisions.
This news is of interest to entrepreneurs and to anyone thinking of starting a business, who will see examples of ideas being tested with real customers. Those who enjoy browsing markets and looking for new products also have a reason to visit Central EastVille during these seven days.