Koriko Hosts Meet & Greet for 100 Fans with Keng and Namping at SF World Cinema
Koriko held a fan club meet & greet for over 100 people with Keng and Namping on 19 September 2026, linking perks to accumulated purchases.
Koriko, a seaweed and seaweed snack brand managed by TS Sales & Marketing Co., Ltd. (TSS), part of TS Food Holding Co., Ltd. (TSF), held Koriko Meet & Greet under the theme “The Braver, The Closer” on 19 September 2026 at SF World Cinema, Central World shopping centre. The event gave fan club members of Keng Harit Buayoi and Namping Napatsakorn Pingmuang, who are presenters for the brand, the chance to meet the artists up close. More than 100 people attended.
Who Attended
Attendees came from two groups. The first, 90 people, were fan club members with the highest accumulated purchases between 1 and 31 August 2026. The second, 10 people, were participants in the Koriko Dance & Dress Challenges.
Ms Kanjana Tangpakorn, Managing Director of TSS, said that brand building today is not only about product quality; it also requires creating experiences and a bond with consumers. Letting fans get close to the artists according to their level of support is therefore a direct way of rewarding their trust, and the company will build on this approach in its next campaign.
| Details | Information |
|---|---|
| Event | Koriko Meet & Greet “The Braver, The Closer” |
| Event date | 19 September 2026 |
| Venue | SF World Cinema, Central World shopping centre |
| Attendees | More than 100 (90 from accumulated purchases and 10 from the challenge activity) |
| Accumulated purchase period | 1 to 31 August 2026 |
| Campaign hashtags | #KORIKOxKengNamping and KNP WITH KORIKO |
Purchases Exchanged for Tiered Perks
Koriko links product purchases to tier-based rewards: the more fans support the brand, the higher the perk they receive, ranging from one-to-one conversations and photos with live autographs to special souvenirs. This approach turns buying a product into an investment in a relationship with the brand. It is also a method commonly used in the FMCG market to stand out, particularly in the snack category, where consumers have many choices.
Alongside this, the online Koriko Dance Challenge and Koriko Dress Up Challenge invited fans to create their own content on social media. This helped more people get to know the brand without relying solely on conventional advertising budgets. As a result, the campaign hashtags trended at number 5 and 6 on X in Thailand.
Products and Distribution Channels
The core product is Koriko sandwich seaweed filled with puffed rice, currently available in 7 flavours. The range also includes seasoned seaweed, momi nori and Double Sheet roasted seaweed. Koriko is a new brand in a market long dominated by established players for several decades, so it is not aiming to be a traditional market leader. Instead, it wants to create a new category and is preparing to expand further into snack products in future.
Offline channels include 7-Eleven, Gourmet Market, Lawson Station 108, Max Mart, SF, Jiffy, PunThai Coffee shops and Lotus’s. Online channels are Shopee, Lazada and TikTok Shop.
Who This News Is Relevant For
This news is relevant for event organisers and marketing teams looking for ways to create fan experiences that connect with sales, as well as those running events in shopping centres who want an example of combining offline activities with social media.