KFC Opens New Prototype Restaurant at Siam Center With Quality Experience Concept
KFC has opened a new prototype restaurant at Siam Center, the first in Thailand with the Quality Experience Restaurant concept.
KFC has opened a new prototype restaurant on the ground floor (G) of Siam Center, the first branch in Thailand to adopt the Quality Experience Restaurant concept. The move elevates the quick-service restaurant format by combining convenience and speed with a warmer, more personal atmosphere for customers. The launch event was held recently, with Kridsada Wattanapakin, Chief Executive, Food Business, Thailand, Thai Beverage Public Company Limited, presenting a bouquet of flowers to congratulate Oranut Pakapornrat, Managing Director of The QSR of Asia Company Limited, which manages the restaurant's operations.
The Quality Experience Restaurant Concept at This Branch
The highlight of this prototype branch is the integration of technology into the ordering and service process, giving customers the convenience and speed expected of a quick-service restaurant while adding a greater degree of close, personal customer care than typical branches. Its location in Siam Center, a shopping centre in the heart of Bangkok with heavy footfall from office workers, students and tourists, has made this new restaurant one to watch as a prototype for further branches in the same format.
Executives Attending the Launch Event
In addition to Kridsada Wattanapakin and Oranut Pakapornrat, the launch event was also attended by executives from both companies who joined in extending their congratulations, namely Chalita Isarangkura Na Ayuthaya, Human Resources Director, Foods Group Company Limited; Rungroj Charoenchaikorn, Senior Manager of Digital and Technology, Food Business, Thailand, Thai Beverage Public Company Limited; Kriengyot Charoentheerawong, Operations Director, The QSR of Asia Company Limited; and Kirana Roekbangplad, Senior Marketing Manager, The QSR of Asia Company Limited.
| Detail | Information |
|---|---|
| Restaurant | KFC Siam Center (Thailand's first prototype branch) |
| Location | Ground floor (G), Siam Center shopping centre |
| Concept | Quality Experience Restaurant (QXR) |
| Restaurant operator | The QSR of Asia Company Limited |
This news of the prototype branch's launch is of interest to those working in the quick-service restaurant business and retail operators looking to study ways of elevating the customer experience through the QXR format, as well as to consumers in Bangkok who like to follow new restaurant openings and want to experience the new restaurant format for themselves.