Pingtan Hosts Fujian Super League and 9.9 Yuan Tourism Campaign

Pingtan Island, China, welcomed a massive influx of tourists during the recent Chinese National Day holiday. A major highlight was the final home match of the Fujian Super League season on 4 October 2026. The sporting event not only generated excitement for football fans but also featured an attractive tourism campaign to draw visitors from all directions. This event aimed to allow tourists to fully experience the charm of this coastal city in terms of sports, culture, and nature.

Entertainment Activities Around the Stadium

The atmosphere outside the stadium was bustling with a market bringing together local food and cultural products for tourists to enjoy browsing and purchasing. Attendees could check in at various activity booths to capture memorable photos. Those who did not attend the match inside the stadium could still follow the football results on large live broadcast screens at popular leisure spots such as Longwangtou Ocean Park and Zhuyu Bay Film and Television Base. In addition, these areas offered other supplementary activities, such as setting up camping grounds for stargazing at night, alongside the continuous roar of cheering.

One Football Ticket Covers the Entire Island

The special feature of this event lay in the seamless integration of sporting activities with tourism routes. Those who purchased a match ticket for just 9.9 yuan could immediately exchange their ticket stubs for an exclusive gift set from the organisers. These benefits included admission tickets to famous attractions on the island, such as the 68 Nautical Miles Scenic Area and the Xianren Well area. Tourists also received special discounts from up to 46 participating shops and services. This served as a perfect combination of dining, relaxation, travel, and shopping experiences.

The popularity of the sporting event resulted in exponential growth for the tourism industry in Pingtan. Bookings for B&B accommodation and local restaurants surged rapidly throughout the long holiday. Tourists from various regions travelled to relax by the beach, admire the beautiful nature of the fields, and experience the seaside lifestyle of this international tourist island. The success of this event demonstrated the potential of integrating sports and cultural tourism.

This news is of interest to tourists looking for new destinations for leisure. Furthermore, it is beneficial for event organisers and hotel operators who wish to study a successful example of utilising sports to develop tourism promotion activities to sustainably stimulate the local economy.