Chengdu Promotes Digital Arts and Year-Round Skiing to International Tourists
Chengdu elevates its tourism appeal with digital art festivals and year-round skiing, offering ideal package tour opportunities for the international travel market.
On 29 September 2026, Chengdu Dongfang Zhenghuo Culture Media Co., Ltd. officially hosted the opening ceremony of the 2026 Chengdu International Digital Light and Shadow Art Festival at the Eastern Suburb Memory area in Chengdu, China. This festival is held to present 36 digital artworks from artists worldwide, featuring both indoor virtual reality exhibitions and spectacular outdoor public light shows. Its main goal is to showcase the city's charm and attract foreign tourists to experience tourism that blends art and technology.
| Details | Information |
|---|---|
| Event Name | 2026 Chengdu International Digital Light and Shadow Art Festival |
| Organiser | Chengdu Dongfang Zhenghuo Culture Media Co., Ltd. |
| Event Dates | Starting 29 September 2026 (continuing throughout the Chinese National Day long holiday) |
| Location | Eastern Suburb Memory, Chengdu, China |
Digital culture connects to the global market
Chengdu is currently emerging as a major hub for China's creative and digital culture industries, continuously pushing its traditional local intellectual properties into the international market. In particular, animated films from studios in Chengdu have received overwhelming popularity abroad. The film All Wishes Come True premiered in over 110 cinemas across Malaysia late last August with more than 600 screenings per day, while Ne Zha 2 dominated the number one spot at the Singapore box office for three consecutive weeks and in Malaysia for another two weeks. These successes resulted in Chengdu's creative industry revenue soaring to 413.97 billion yuan in 2025.
Experience the chill with year-round ice and snow tourism
Besides its prominence in art and culture, another key selling point of Chengdu is its ice and snow tourism, which welcomes tourists all year round. The city is home to world-class attractions such as the Chengdu Sunac Snow Park in Dujiangyan, ranked as the fourth-largest indoor ski resort in the world with a vast snow area of 55,000 square metres. The facility maintains a constant, cool indoor temperature and offers seven ski trails of varying difficulty levels, allowing tourists to enjoy skiing in any season without having to wait for winter. Furthermore, as winter arrives, natural attractions like Xiling Snow Mountain open their ski slopes 24 hours a day, offering special activities such as eating hotpot amidst the snow to entice tourists to extend their stay.
Elevating convenience to welcome foreign tourists
To accommodate the massive influx of foreign tourists expected to arrive, Chengdu is fully prepared to elevate its facilitation systems. The city's tourism has greatly benefited from mutual visa exemption measures between China and several countries, including Thailand, coupled with the temporary transit visa exemption policy of up to 240 hours at Chengdu Tianfu International Airport. Chengdu's immigration office has also opened special fast-track lanes specifically to facilitate tour groups. Additionally, many major tourist attractions have set up multilingual service points to provide comprehensive assistance to foreign tourists, ranging from ticket sales to emergency support services.
This press release should be highly beneficial and interesting for tourists seeking new destinations or planning a holiday in China, as well as for tourism operators, hotels, and tour companies that can utilise the information. Details regarding the variety of indoor and outdoor attractions available year-round, along with these visa facilitation measures, can be used as a guideline for creating package tours to effectively present and meet the demands of target customer groups.