CHAGEE Launches 3 Lemon Tea Flavours from 100 Baht with Activities at ICONSIAM
CHAGEE partners with Cinnamoroll to launch 3 Lemon Tea flavours starting at 100 baht, alongside souvenir merchandise and a Mini-Pop Up event at ICONSIAM.
CHAGEE has collaborated with the character Cinnamoroll to launch three Lemon Tea fruit tea flavours in a campaign titled Welcome to Cinnamoroll Lemon Sky, starting from 16 October 2026 at CHAGEE stores and the event space on Floor G of the ICONSIAM shopping centre. The development of this beverage line aims to bring refreshment to Thai consumers by combining three types of high-quality tea leaves with the sour taste and aroma of lemon. In addition, there is souvenir merchandise available for redemption purchase, photo spots and beverage tasting activities to create a warm atmosphere for customers.
Unique Characteristics of the Three Lemon Tea Flavours
Renuka Yaweera, Marketing Project Manager of CHAGEE Thailand, said that the producer wanted to create a new fruit tea drinking experience that meets the needs of Thai consumers, while still emphasising the quality and distinct, unique taste of the tea leaves. Bringing the character Cinnamoroll, which represents friendship and warmth, into this campaign also helps make CHAGEE stores a small space for spending good time with the people around them at any time of the day. All three beverage flavours are available in both size R and size L according to the drinker's preference, as follows:
- Lemon Da Hong Pao Fruit Tea pairs Da Hong Pao tea, which has a roasted aroma and rich tea taste, with the citrusy sourness of lemon, suitable for those who prefer a distinct tea flavour.
- Lemon Jasmine Green Fruit Tea combines light-bodied, floral-scented jasmine green tea with the freshness of lemon.
- Lemon Glutinous Fruit Tea uses high-mountain green tea, which has an aroma similar to glutinous rice, mixed with lemon for those looking for a novel and unconventional taste.
Cinnamoroll Souvenir Merchandise and Activities at ICONSIAM
Within this campaign, a Cup Sleeve and a special merchandise collection from the world of Cinnamoroll have been designed for interested customers to redeem and purchase for everyday carry and use. Starting from 16 October 2026, the Cinnamoroll Pocket Mirror and Cinnamoroll Tote Bag will be available for redemption purchase. From 23 October 2026 onwards, the Cinnamoroll Phone Charm Lanyard in three blind-box designs and the Cinnamoroll Scarf, exclusively on the CHAGEE App, will join to add further variety.
Those interested can experience the atmosphere of clouds and bright yellow lemons in the world of Cinnamoroll Lemon Sky at the Mini-Pop Up event at ICONSIAM, Floor G, in The Veranda area near the CHAGEE store from 16 to 18 October 2026. The event features a CHAGEE Lemon Cart station to taste all three beverage flavours and complete a short questionnaire for a chance to win prizes from a gashapon machine, as well as a Cinnamoroll Cloud Moment Photobooth for taking photos when following the Facebook or Instagram accounts of CHAGEE Thailand and Sanrio Thailand. New members who download the CHAGEE App will receive three Welcome Vouchers, and those who post photos on social media and tag the @chagee.th account will receive an additional Reward Voucher. Visitors can also stop by to take photos at the CHAGEE store at ICONSIAM, Floor G, from 16 October to 5 November 2026, and follow updates on the Facebook, Instagram and TikTok channels of CHAGEE Thailand.
| Details | Information |
|---|---|
| Lemon Da Hong Pao Fruit Tea | Priced at 105 baht (size R) and 120 baht (size L) |
| Lemon Jasmine Green Fruit Tea | Priced at 100 baht (size R) and 115 baht (size L) |
| Lemon Glutinous Fruit Tea | Priced at 100 baht (size R) and 115 baht (size L) |
| Cinnamoroll Pocket Mirror | From 16 October 2026, redeem for 80 baht when purchasing 2 cups of size L |
| Cinnamoroll Tote Bag | From 16 October 2026, redeem for 500 baht when purchasing 1 cup of size L |
| Cinnamoroll Phone Charm Lanyard | From 23 October 2026, 3 blind-box designs, redeem for 300 baht when purchasing 1 cup of size L |
| Cinnamoroll Scarf | From 23 October 2026, redeem for 300 baht when purchasing 1 cup of size L on the CHAGEE App |
| Mini-Pop Up Event | 16 to 18 October 2026 at ICONSIAM, Floor G, The Veranda area |
| CHAGEE Store Photo Spot | 16 October to 5 November 2026 at ICONSIAM, Floor G |
This news is suitable for tourists and general consumers looking for a rest spot, photo corners and refreshing beverages while visiting the ICONSIAM shopping centre. At the same time, it serves as a case study for event planners and organisers to see an approach to holding Mini-Pop Up activities in collaboration with a popular character to attract attendees to a physical space. Furthermore, hotel professionals and food and beverage operators can also apply the concept of pairing high-quality tea ingredients with fruit and offering privileges via an application to the development of their own services.