Central Hosts Thailand's Halloween Fest 2026 Across Thailand, 23 to 31 October 2026
Central Pattana partners with Universal Music Thailand to host Thailand's Halloween Fest 2026 in Bangkok and branches nationwide from 23 to 31 October 2026.
Central Pattana Public Company Limited, in collaboration with Universal Music Thailand, is hosting Thailand's Halloween Fest 2026 under the Monster Beats concept from 23 to 31 October 2026 at Central shopping centres nationwide. The event transforms shopping centre spaces into entertainment destinations that combine music, haunted house activities and shopping. Attendees will experience a new style of Halloween festival atmosphere that emphasises fun and the creative expression of the younger generation.
Elevating Entertainment with Music and Activities Across Thailand
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, stated that Halloween has now evolved from Western culture into Global Pop Culture, which the younger generation interprets in their own way. The image of the Monster is therefore not only about fright, but has been developed into fashion, character and collectibles that reflect self-identity. Using the Music Led Entertainment concept to drive the campaign with Universal Music Thailand this year helps open up spaces for people to dress up, socialise and share stories together through social media.
Activities at the event begin with Happening Beats, which elevates the atmosphere into Thailand's Largest Monster Music Festival through the Monster Beats Playlist featuring more than 50 songs and the Halloween is Universal 2026 x Central Pattana cover on the global streaming and podcast service Spotify. In addition, Monster Beats Dance activities invite attendees to enjoy Random Dance, Dance Challenge, Cover Dance and Aerobic Dance across 16 Central shopping centre branches nationwide. Those who enjoy live music can watch performances from a DJ Party and Live Performance on the Monster Beats Live Stage at 9 branches.
At the CentralWorld shopping centre in the heart of Bangkok, the giant ghosts Spooky Boo and Friends and a giant spooky Christmas tree will return to add colour, alongside a Halloween Night Run and performances by the group PROXIE as well as members of the group BUS. Meanwhile, families and pet lovers can join the fun in the Monster Academy zone, which includes a Halloween Costume Contest, a Halloween Kids' Parade, Trick or Treat activities, a Halloween Kids Market, craft workshop activities, Face Painting, cookies and cupcake decorating, and a Halloween Pet Parade at the Central EastVille, Central WestVille and Si Racha branches. On the night of 31 October 2026, there will also be the Pattaya International Bikini Beach Race 2026 beach run at the Pattaya branch, the Halloween Monster Run at the Nakhon Ratchasima branch, and horror film screenings with an After Movie Talk activity at Esplanade Ratchada.
Opening Haunted Houses Across 13 Branches with Special Privileges at the Event
Another highlight is Haunted Beats, which opens Monster Mansions haunted houses at 13 Central shopping centre branches across Thailand, each with a different spooky storyline. Branches running until 31 October 2026 include the Hat Yai branch (LAB13, starting 1 October), the Ayutthaya branch (Mysterious Legends of Ayutthaya, starting 16 October), the Nakhon Sawan branch (Haunted Hospital, starting 17 October) and the Udon Thani branch (The Ward, starting 23 October), as well as the Rama 3 branch (Phi Pop Multiverse, 14 to 25 October) and the Surat Thani branch (Haunted City of Hidden Ghosts, 21 to 29 October). Branches continuing into November 2026 include Central Northville (Mystery Room of Ghost Hunting, 9 October to 1 November), the Mahachai branch (Mystery of the Abandoned Hospital, 15 October to 1 November) and the Chonburi branch (The Last Class: The Final Bell, 22 October to 1 November). Furthermore, towards the end of the month, there are the Si Racha branch (Yokai Village, 26 October to 4 November), Central Chiangmai Airport (Castle of Nightmares, 27 October to 1 November), the Ubon Ratchathani branch (Spooky Pet Village, 27 October to 2 November) and the Krabi branch (The Curse of Bussaba, 28 October to 1 November).
In addition, the Spooky Shopping Beats promotion offers value for visitors dining or shopping within the shopping centres throughout the festival. By accumulating spending of 800 baht or more via the Central X Application, shoppers will receive a redemption code for 1 cinema seat at participating Major Cineplex or SF Cinema branches, limited to 1 privilege under the specified terms and conditions.
| Detail | Information |
|---|---|
| Event Name | Thailand's Halloween Fest 2026 (Monster Beats) |
| Event Dates | 23 to 31 October 2026 (haunted house activities run from 1 October to 4 November 2026 at specified branches) |
| Venues | Central shopping centres nationwide, CentralWorld and Esplanade Ratchada |
| Special Privileges | Accumulate spending of 800 baht or more via the Central X Application to receive a redemption code for 1 cinema seat at participating Major Cineplex or SF Cinema branches (limited to 1 privilege) |
This event is of particular interest to travellers looking for dining and leisure destinations in late October, both in Bangkok and in major provinces across Thailand. At the same time, hotel professionals in areas near the 13 Central shopping centre branches can use the schedule of haunted house activities and running events to recommend options to their guests and add variety to their trips. Event organisers can also study how international music is integrated into retail spaces to attract attendees of all age groups effectively.