Central Department Store offers Golden Week privileges to support TAT tourism campaign

Central and Robinson Department Stores, under the management of Central Retail, have announced a collaboration with 7 global payment platforms led by Alipay to organise a grand promotion welcoming the Golden Week festival. This event is in line with the TAT tourism campaign, which anticipates a surge in the number of travellers from China during this period. The campaign is designed to attract foreign tourists and residents of Thailand, with a primary focus on Chinese customers. This activity takes place between 1 and 11 October 2026 at participating Central and Robinson Department Stores nationwide. It presents an excellent opportunity to tangibly connect the tourism sector with retail spending.

Central and Robinson Department Stores are committed to providing the most comprehensive and convenient shopping experience for visitors, especially quality travellers with high purchasing power seeking lifestyle, fashion, and beauty products. Key city-centre branches, such as Central Department Store Chidlom branch and Central Department Store CentralWorld branch, have prepared exclusive services specifically to accommodate this customer segment. Patrons can request advice from Personal Shoppers who can communicate fluently in Chinese. Furthermore, there is a VAT Refund service and a direct delivery service to their hotels to provide the utmost convenience.

Offers from leading payment platforms

Tourists who choose to pay via Alipay will receive numerous benefits, including the best exchange rate in Thailand along with an additional discount of up to 3 percent when spending reaches 10,000 yuan. Customers can receive an Instant Discount Coupon worth up to 450 yuan for Chinese nationals and up to 2,000 baht for tourists of other nationalities. In addition to the aforementioned platform, WeChat Pay is also offering a special exchange rate along with a discount coupon worth up to 388 yuan simply by users scanning a QR Code to participate in an activity on the application. For UnionPay cardholders from CITIC Bank and Bank of China, they can also receive cashback when purchasing products from leading brands according to the specified conditions.

Privileges from credit cards and souvenirs

Global credit card partners such as Mastercard and Visa are ready to offer cash coupons worth up to 1,400 baht and 1,600 baht respectively when customers use their cards to spend at any Central Department Store branch. UOB and JCB Fubon cardholders are also entitled to receive cash coupons or exclusive complimentary gifts, such as a coin purse from brands like NaRaYa, upon presenting their cards at the customer service point. Additionally, tourists with a spending amount from 3,688 baht per receipt will be eligible to participate in activities to win gold and various souvenirs. The 1 Tourist members can receive an additional discount coupon of up to 500 baht simply by presenting their passport alongside their membership status on the application.

This promotional news should be highly beneficial for foreign tourists, as well as expatriates working and residing in Thailand who wish to shop cost-effectively during the long weekend. Furthermore, personnel working in the hotel business and inbound destination management companies can also use this information on privileges to recommend to their guests, thereby creating a more impressive travel experience.