Centara and Plaza Premium Group Let Members Redeem Points for Airport Lounges
Centara Hotels & Resorts has teamed up with Plaza Premium Group so CentaraThe1 members can redeem points for airport lounges worldwide, with special rates at Suvarnabhumi.
Centara Hotels & Resorts announced a partnership with Plaza Premium Group, a leading global airport lounge operator, on 22 September. Members of the CentaraThe1 programme can now redeem points earned from their stays for airport lounge access in a number of countries around the world. The aim is to add value for members of both brands at every stage of a journey, not only during a hotel stay.
Where members can redeem points for airport lounges
Under the agreement, CentaraThe1 members can redeem their accumulated points for access to Plaza Premium First and Plaza Premium Lounge at participating airports across Asia, Mainland China, Canada, Europe, the Middle East, Africa and Oceania. Members can also buy access to the new Plaza Premium Lounge at Suvarnabhumi Airport at a special members-only rate, to relax before boarding. Members of both programmes will also receive cross-brand discounts and special offers, from participating Centara hotels and from Plaza Premium Lounge services.
| Details | Information |
|---|---|
| Date of announcement | 22 September |
| Partners | Centara Hotels & Resorts and Plaza Premium Group |
| Main benefit | Redeem CentaraThe1 points for Plaza Premium First and Plaza Premium Lounge at participating airports worldwide |
| New location | Plaza Premium Lounge at Suvarnabhumi Airport (BKK), with a special rate for members |
| CentaraThe1 membership base | Nearly 9 million members worldwide |
Expanding the Centara travel ecosystem
Claudio Rossigno, Executive Vice President, Commercial, Centara Hotels & Resorts, said that membership programmes play an important role in the company's marketing strategy and in building relationships with guests. He added that the aim is for CentaraThe1 to become a broader travel and lifestyle ecosystem that is not limited to hotel stays. Phannarat Tantrathiwut, Assistant Vice President, Customer Relationship Management and Customer Service, said the partnership gives members a new way to use points earned from their stays to access premium lounges in Thailand and overseas. Wu Weiqiang, General Manager of Plaza Premium Group, said the company is pleased to welcome CentaraThe1 members to its airport lounge services in Thailand and across its global network.
This news is of interest to hotel professionals who follow the direction of membership programmes and cross-industry partnerships, as well as to travellers who are CentaraThe1 members and looking for additional benefits when travelling through airports.