Big C and French Embassy Launch 4th Bon Appetit Festival, Oct 8-21

Big C Supercenter Public Company Limited, in partnership with the Embassy of France in Thailand, held the 4th Bon Appetit A Taste of France festival, a showcase of imported French products. H.E. Mr. François Vandeville, Ambassador of France to Thailand, presided over the opening at Big C Rama IV branch on 9 October 2026, together with Mr. Aswin Techajareonvikul, Chief Executive Officer and President of Big C Supercenter, and the executive team, who welcomed guests. The event reflects Big C's ongoing trade cooperation with the Embassy of France and gives Thai consumers easier access to French products through its nationwide branch network.

A wide range of French brands on show

At the event, customers could browse and purchase French products including ice cream, cheese, jam, biscuits and cakes from leading brands such as Häagen-Dazs, The Laughing Cow, Kiri, BONNE MAMAN, ST DALFOUR and St Michel, as well as Carrefour and Big C's own We are Fresh range. In 2026, Big C carries more than 100 French product listings across multiple categories to meet the needs of consumers seeking imported goods. This is one of a series of imported product showcases that Big C continues to hold to open market access for international brands to a wide base of Thai consumers.

Event schedule and participating branches

The Bon Appetit A Taste of France festival held its main booth at Big C Rama IV branch from 9 to 11 October 2026. Alongside this, Mini Fairs were held at 10 branches nationwide from 8 to 21 October 2026, with French product promotions running at 194 Big C branches nationwide over the same period, giving consumers across the country convenient and good-value access to French products. Details are as follows.

This news will be of interest to hotel and restaurant professionals seeking imported ingredients for special menus, as well as general consumers and tourists who enjoy French products and want good value at their nearest Big C branch.