7-Eleven Partners with Thai AirAsia to Serve All Café Onboard and Redeem Stamps to Japan
7-Eleven partners with AirAsia to serve All Café and special-edition tumblers on flights, launching a campaign for ALL member customers to redeem stamps for Japan flights.
7-Eleven has announced an expansion of its partnership with AirAsia, bringing two popular All Café beverages along with a special-edition tumbler for sale on board Thai AirAsia and Thai AirAsia X flights, whilst launching the Stamp to JAPAN campaign allowing ALL member members to use M-Stamp to redeem free flights to Japan.
All Café and Special-Edition Tumbler Go Onboard
All Café beverages that customers are familiar with from 7-Eleven stores are now being served on AirAsia flights so passengers can enjoy familiar flavours throughout their air journey. In addition to the beverages, a special-edition tumbler is also sold alongside them, marking a direct expansion of consumer reach from convenience store branches to the aviation sector.
| Detail | Information |
|---|---|
| Partnership | 7-Eleven and AirAsia (Thai AirAsia, Thai AirAsia X) |
| In-flight products | 2 All Café beverages and special-edition tumbler |
| Campaign name | Stamp to JAPAN: Redeem Free Flights to Japan |
| How to participate | ALL member members use M-Stamp to redeem flight tickets |
Stamp to JAPAN Campaign: Redeem Free Flight Tickets
Another key collaboration is the Stamp to JAPAN: Redeem Free Flights to Japan campaign, which enables ALL member members to use M-Stamp collected from purchases at 7-Eleven stores to redeem flight tickets to Japan with AirAsia.
This campaign extends the benefits of domestic stamp collection into international travel rewards, giving members who regularly collect stamps the opportunity to get greater value from their privileges.
This partnership news is of interest to travellers who are ALL member members and regularly collect stamps from 7-Eleven, as well as passengers who enjoy All Café beverages and wish to collect the special-edition tumbler. Furthermore, it serves as an interesting case study for professionals in the retail and airline industries looking for cross-industry collaboration models.