5th Central Beauty Awards 2026 Presents 33 Awards at Central Chidlom
Central Department Store hosted the 5th Central Beauty Awards 2026, presenting 33 awards across 5 categories following a 50% increase in votes.
Central Department Store, in partnership with Central The 1 Credit Card, hosted the Central Beauty Awards 2026 at the Beauty Galerie, G Floor, Central Chidlom to present 33 awards in 5 main categories to beauty products chosen by real users nationwide who voted throughout July via online channels. This event has been held for five consecutive years to reinforce the department store's status as a beauty destination.
| Detail | Information |
|---|---|
| Event | 5th Central Beauty Awards 2026 |
| Location | Beauty Galerie, G Floor, Central Chidlom |
| Voting Period | July via online channels |
| Number of Awards | 33 awards in 5 main categories |
| Main Partner | Central The 1 Credit Card |
Votes Grow by 50%, Skincare and Fragrances Lead
Ms. Tapida Norpanlob, Omnichannel Merchandising Managing Director of Central Retail Department Store, revealed that the number of votes increased by over 50% from the previous year. This came from the department store's customers and beauty lovers participating in activities at various points, ensuring that the winning products are genuinely recognised.
Over the past half-year, the skincare and fragrance categories have grown strongly, along with limited edition collections that help stimulate shopping. The department store also featured First Launches from several brands, including global and Asian pre-launches, allowing Thai customers to try beauty innovations before anyone else.
Customer behaviour has also changed; many choose to purchase via online, social media, and Chat & Shop services, which continue to grow. The department store therefore aims to provide an omnichannel service that connects all channels seamlessly.
Partner Credit Card and Special Awards
Mr. Cheewin Prachayanuporn, Managing Director of General Card Services Co., Ltd., the operator of Central The 1 Credit Card, stated that the card intends to create a Beauty & Lifestyle Ecosystem that meets the digital lifestyle of modern customers. This year, the card co-presented The Best Fragrance of the Year Presented by Central The 1 Credit Card award.
In the Special Prizes group for 2026, The Best Eco Lover 2026 award went to L'Occitane Almond Shower Oil Refill.
Event Atmosphere and Highlight Activities
The event was lively with dozens of celebrities, actors, and beauty influencers attending to share their self-care tips. There was a mini concert by Nont Tanont Chumroen, and it concluded with a party by DJ TIITO, with Opal Panisara Arayaskul, Momay Napassorn Buranasiri, and M Pirasut Pluempitichaikul acting as MCs.
At the event, Kotao Tomozawa, a Japanese-French contemporary artist, also brought visual artworks from the BEAUTY BONUS campaign to convey a perspective on beauty that connects taste with art and culture.
Attendees could participate in activities at various points, including the Photo Booth by CT1 and the GALAXY BEAUTY LOCKER Photo Booth from Samsung Galaxy, which allowed them to take photos and videos with the Galaxy Z Fold8 and forward them instantly via Quick Share. In addition, there were a Beauty Board Game and Beauty Grid, along with beauty-themed food and beverages from Pernod, Vinca, and renowned brands such as Bobbi Brown, Clinique, Estée Lauder, Jo Malone London, La Mer, M.A.C, and YSL Beauty.
Who Is This News Relevant To?
This news is suitable for beauty brands, event organisers, and marketing teams who wish to observe the format of an award ceremony that uses actual voting scores in conjunction with multiple activation points. Meanwhile, those who follow skincare and fragrance trends can use the list of winners as a purchasing guide.